July 19, 2013
Marketing isn’t just about getting your story out there – it’s about getting it out there with personality. Think of a cocktail party. There might be a really interesting person there but if his personality is flat you don’t want to spend a ton of time talking to him when there are other more interesting and more engaging people you can spend time with. So at that cocktail party, which one is your brand?
Small Food Biz Bite is the first in a new series of short food business videos that I’ll post from time to time. What do you think? Love it, hate it, want to see more? You can find all of the videos on the Small Food Biz YouTube Channel.