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Marketing

November 7, 2013

What’s Important To Today’s Specialty Food Consumers? (VIDEO)

customermotivationKnowing your customers is critical but so too is knowing what’s important to them.  How else can you create products that resonate with them, marketing that engaged with them, and price points they are comfortable with?  Based on a recent report from Mintel Research that surveyed specialty food consumers across the United States, here’s a quick (and hopefully fun) video for you.

(If you’re having trouble seeing the video, try this link.)

I have to ask, what did you think of the video?  Do you like this format?

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