Seattle-area Classes

December 27, 2013

Winter Food Business Webinar Schedule Is Here!

food webinarCheck out the full line-up of food business classes and webinars scheduled for the first few months of the year.  Space is limited so sign up soon if a class looks interesting to you.  Unless otherwise noted, these classes and webinars will be recorded and a copy of the recording will be made available to those who register to watch at a time that best suits them. 

Business Plan Bootcamp
Here it is – by popular demand! Get 2014 kicked off right by devoting some time to getting your business plan up-to-date. Or perhaps 2014 is the year you’re planning to start your business – then this class will help you get that plan written. This 8-week course meets for one hour each week and each session will be dedicated to a different component of the plan with worksheets, exercises, and excel spreadsheet templates (for those who like to use excel) provided to help you think through and complete the plan. By the end of the 8 weeks you will have a working business plan you can use to guide your business through 2014. Sessions will be recorded and made available to students to watch at their own convenience if the live broadcast time does not work with their schedule.
Wednesdays from 10-11a PST, Jan 8 – Feb 26
Click here to register
Cost: $298

Creating A Marketing Plan For Your Business
Unfortunately, having a great product is not enough. In today’s fast-paced world, how are you going to make consumers stop and notice your company? Better yet, how are you going to get them to buy from you and then tell their friends and family about you? In this two-hour class we’ll focus on how to create a marketing plan that will guide your marketing actions and marketing dollars in the coming year.
January 30, 9-11a PST
Click here to register
Cost: $50

Blogging For Food
In partnership with the eXtention Entrepreneurship online series, I will be presenting this webinar focused on how blogging can add value to your business by helping you attract customers and engage with them through the telling of your company’s story.
February 13, 11-12p PST
This webinar is presented by the eXtension Entrepreneurship Webinar Series, a collaboration of land-grant universities across the United States. No pre-registration is required and no recording will be provided. To access the webinar, simply click here and enter as a guest.
Cost: Free

Price It Right
Are you struggling with making sure that you’re pricing your products correctly? Are you sure that your products are priced in such a way that you can grow your business into different sales channels and still make money? How do you know if customers will be able to pay what you’re asking? In this pricing seminar we’ll get into the nuts and bolts of pricing. Webinar price includes the Food Product Cost Calculator spreadsheet to help make product costing and pricing a little easier.
February 20, 9-10:15a PST
Click here to register
Cost: $80 (comes with access to Food Product Cost Calculator) or $30 (if you’ve already purchased the calculator.  Registration information will be sent directly to cost calculator purchasers in the new year)

Incorporating Video Into Your Marketing Strategy
Video today is as important as content marketing.  Learn how Jeremy Doan, Rolling Plains Adventures uses video to explain what their business is about, how they can share customer experiences, and what it takes to create short video segments to benefit your business.
March 13, 11-12p PST
This webinar is presented by the eXtension Entrepreneurship Webinar Series, a collaboration of land-grant universities across the United States. No pre-registration is required and no recording will be provided. To access the webinar, simply click here and enter as a guest.
Cost: Free

Planning For A Successful Farmers’ Market Season
As the winter slowly releases it’s grip on us, thoughts turn towards farmers’ market season. Whether it’s your first season or your fifth, this webinar will offer tips and ideas to help make this season your most successful yet.
March 18, 9:30-10:30a PST
Click here to register
Cost: Free

Jump Start Your Wholesale Business
Making the move from selling direct to consumers to selling wholesale to retailers is a whole different world.  In this multi-week class, designed for those who are hoping to start selling wholesale or who are struggling to grow their accounts, this class will focus on the important components you need to have thought about before you approach retail buyers.  Topics will also include differences you need to know amongst the different retail channels and how to build a solid relationship with retail partners so that they want to keep you on the shelf.
Tuesdays 10-11:30a PST, April 8-April 29
Click here to register
Cost: $198

Webinar Information & FAQs:

Unless otherwise noted, space is limited for these webinars and registration is required.

Please note, readers who also subscribe to the Small Food Business e-newsletter are given advance notice of upcoming webinars and invited to register first.  We apologize in advance if a webinar you’re interested in has sold out.

What if that day/time doesn’t work for me?

Webinars will be recorded, unless otherwise noted, and these recordings will be made available to watch within 30 days to anyone who has pre-registered.  Unfortunately if you don’t pre-register we will not be able to give you access to the webinars after the fact.

How much will this cost me?

Each webinar has a different cost which is noted in the webinar description though keeping them affordable and accessible to all entrepreneurs is the primary concern.

What will I need for the webinar?

You will need a computer and internet access as well as a telephone as you will be provided with a conference call number to dial into.  Telephone charges may apply based on your agreement with your personal telephone carrier.

I wish you’d do a webinar on….

Let me know if you have an idea for a webinar or if there’s a topic you’d like to see covered.  Please email these comments/ideas to info (at) smallfoodbiz (dot) com with ‘Webinar Suggestion’ in the subject line