March 4, 2014

How Do You Want Your Small Business To Be Known?

company reputationI had the chance to sit in on a very interesting long-term strategy meeting the other day and it got me thinking.  The company I was working with is a medium-sized organization with a very strong mission.  As the company looks forward 5-10 years from now, they asked everyone in the room a series of questions.  One in particular got me thinking:

 What do you want your company to be known for?

I personally have a pretty well-defined vision of what I want my business to look like in the future, but this question got me thinking in a different direction.  It’s less about what I want or what I envision, but more how do I want other people to perceive the company?  What do I want other people to say about the company when they talk about it?    And what do I need to do to  help get it to that point?

Have you given this any thought before?  What do you want your company to be known for?

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