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Fresh from the Knowledge Pantry

Creating a successful food business takes more than just good recipes.  In addition to making a great product, you also have to build a strong brand, engage with your customers, and grow sales.   Learn more about the different components of small food business ownership.

Knowledge Pantry

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October 8, 2015

Keeping Your (Brand) Promises

Your brand is not your logo, not your tagline, not your website.  Essentially, your brand is the promise that you make to consumers about what they can expect from your company.  

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October 6, 2015

Does Exclusivity Make Sense For Your Food Product?

Between e-commerce growing, mass store sales growing, convenience store sales growing, retailers these days are under more pressure than ever to figure out how to get customers to keep coming through their doors and, most importantly, to keep making purchases.  One way they’re doing this is by offering customers exclusive products.   While that may…

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October 1, 2015

Keeping Your Food Products Safe

Last week we talked about the fact that the newly publicized Food Safety And Modernization Act guidelines may require food entrepreneurs to better document their production processes in an effort to minimize food-borne illness.  While the FDA has not yet handed out clear definitions about what will and won’t be required for very small businesses,…

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September 29, 2015

Does Your Business Need To Pivot?

I’m not a huge TV viewer but I’m not ashamed to admit that I just binge-watched the first two seasons of Silicon Valley.  If you haven’t had a chance to catch it yet, the crux of the storyline is a startup tech entrepreneur who takes his idea out for funding to grow it into a real…

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September 24, 2015

The Value Of Trust

Nothing can kill a business faster than a loss of trust amongst your customers.  As business owners, we make promises to our customers every day about the quality of our products and the experience they’ll have shopping from us.  If we are lucky enough to build trust with these customers they reward that by buying…

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