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Fresh from the Knowledge Pantry

Creating a successful food business takes more than just good recipes.  In addition to making a great product, you also have to build a strong brand, engage with your customers, and grow sales.   Learn more about the different components of small food business ownership.

Knowledge Pantry

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October 20, 2014

4 Ways To Grow Your Food Business (Podcast Interview)

I had the opportunity to chat with the experts over at Food Truck Empire during a podcast where we talked about four ways food businesses of all types – not just food trucks and trailers  - can grow their business.  It was an honor to be interviewed and hopefully you’ll find the podcast beneficial as you…

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October 16, 2014

Your Customers Are Mobile – Are You?

Ok, fess up, who here has almost walked into something because your eyes have been glued to your smartphone.  The good (or bad, depending on how you look at it) news is that you’re not alone.  Nearly 3/4 of the US adult population now owns and uses a smartphone and almost 40% have a tablet….

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October 14, 2014

Would You Eat Green Cheese?

It sounds a little bit like a Dr. Seuss rhyme, doesn’t it?  In fact, there was an entire Dr. Seuss children’s book about how one character would not ‘eat green eggs and ham’ due in part to the fact that the color was ‘off.’  Turns out it’s not just in Dr. Seuss books where color…

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October 10, 2014

Rule #1 When Doing Blogger Outreach

Tapping into the blogger network and getting your products mentioned, reviewed, or even used in a recipe can be a powerful way to generate brand awareness and trial amongst a blog’s loyal readership.   However, as you plan your blogger outreach there’s one very important thing you need to make sure before you start sending…

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October 8, 2014

Center Store Is Shrinking – How Does That Impact Your Business?

There’s a lot of talk lately about how ‘center store’ at supermarkets is shrinking.  If you’re not familiar with that terminology, what it means that the outer edges of supermarkets – typically where the produce, dairy, meats, deli, and prepared foods – are now taking up a greater footprint in stores.  

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