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Fresh from the Knowledge Pantry

Creating a successful food business takes more than just good recipes.  In addition to making a great product, you also have to build a strong brand, engage with your customers, and grow sales.   Learn more about the different components of small food business ownership.

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April 16, 2015

How My Promoted Pin On Pinterest Fared

As I mentioned earlier this week, Pinterest is rolling out promoted pins to businesses that are active on Pinterest. ¬†This is the ability to promote certain pins to an audience based on demographics that you find important to your business. ¬†I recently ran a test campaign (which I paid for, this activity nor this post…

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April 15, 2015

Pinterest User Demographics Crosses Age Barriers

Social media tends to be a younger person’s game but Pinterest audience demographics finds that it’s one site that manages to attract Millennials, Baby Boomers, and everyone in between. ¬†As we continue to look at Pinterest as a marketing tool this week, today we’ll dive a little deeper into who’s actually using Pinterest.

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April 14, 2015

Pinterest Offers Promoted Pins To Businesses

This week we’re taking a look at Pinterest’s new advertising feature for businesses – promoted pins. ¬†If you use Pinterest you may have seen a few promoted pins in the last 18 months or so while as it’s been in beta testing. ¬†At the beginning of this year, Pinterest announced that the testing had gone…

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April 9, 2015

Healthy Consumers More Interested In NON-GMO Than Organic Labels

Between 2013 and 2014, sales of certified NON-GMO products increased 183%, accounting for $8.3 Billion in sales. ¬†While this is just a drop in the bucket compared to overall organic sales (which is over $80 Billion in the US alone), a new report finds that more and more healthy consumers are conciously choosing to purchase…

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April 2, 2015

Entrepreneur Spotlight – O Made Granola

Olivia Tang Lui has her hands full between raising two small young girls and working full-time. ¬†But that didn’t stop her from following her passion for entrepreneurship and turn her ‘real food’ granola into a thriving local business last Summer. ¬†Like many small entrepreneurs, what she lacks in marketing dollars she makes up for with…

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