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Our Insights

Fresh from the Knowledge Pantry

Creating a successful food business takes more than just good recipes.  In addition to making a great product, you also have to build a strong brand, engage with your customers, and grow sales.   Learn more about the different components of small food business ownership.

Knowledge Pantry

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September 2, 2015

How Customers Make Decisions

Every person goes through, roughly, the same 5 steps when they’re making a decision to purchase a product – be it a cupcake or a Cadillac.  Knowing what this process is can and should play a huge role in how you market you company.

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August 27, 2015

Shift In Eating Goes Global

We spend a lot of time on this site talking about changes that are playing out in the food industry in the US because, in large part, Small Food Business is based in the United States.  During a recent earnings call with Kerry Group, a food manufacturing company based in Ireland, it was evident that…

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August 24, 2015

Disaster Recovery – Is Your Small Business Ready?

I’m writing this post while toggling back and forth between local news sources and texts coming in on my cell phone.  My beloved Methow Valley, located in the North Central Cascade Mountains in Washington State, is burning.  Two of the biggest towns in the Valley have been evacuated and my family’s cabin has bulldozers near…

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August 20, 2015

Undone by Rapid Growth

Many small entrepreneurs believe that if only their business could grow that then all their problems would be solved.  Like anything though, rapid growth comes with its own set of issues and can, believe it or not, actually be your undoing.

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August 19, 2015

Fall Online Classes – Food Sales & Marketing

Starting in September, I will be teaching two online courses through Portland State University geared specifically to food entrepreneurs.  No matter if you’re still dreaming about starting up your business or if you’re already in the day-to-day ups and downs of food business ownership, these courses are designed to give you practical knowledge and advice.

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