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Fresh from the Knowledge Pantry

Creating a successful food business takes more than just good recipes.  In addition to making a great product, you also have to build a strong brand, engage with your customers, and grow sales.   Learn more about the different components of small food business ownership.

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September 18, 2014

Do You Have A Food Safety Communication Plan?

You take great care to make sure that your products are safe for consumers but what happens if something goes wrong?  It’s a terrible thing to think about but if you had to issue a recall for your products, do you have a plan in place that would help you quickly notify everyone who may…

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September 15, 2014

What You Need To Know If You Plan On Buying A Food Business

I get questions from time to time from individuals who are interested in running food businesses but don’t necessarily want to start from scratch.  If this sounds like you, then here are some tips on what you need to know and what questions to ask the existing owners if you plan on buying an existing…

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September 12, 2014

Help! My Social Media Marketing Isn’t Driving Sales

Well, good news bad news here.  The good news is that you’re not alone.  The bad news is that social media marketing, despite all the hype around it as the *it* tool for marketers, is proving to be a little lackluster when it comes to actually driving e-commerce sales.

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September 10, 2014

Horses, Entrepreneurship, And Getting Comfortable With Imperfection

About three years ago I took up horseback riding, something I did off and on as child but hadn’t done seriously in – oh – 20-or-so years.  Why are we talking about horseback riding on a food business site?  Because, as I’m learning, there’s a lot about working with horses that applies to the business…

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September 4, 2014

10 Things You Can Do To Make Your Website Attractive To Online Shoppers

I wanted to title this article ‘Please Take My Money’ but was concerned about the influx of email from Nigerian princes who just need my bank account information so they can wire me their fortunes.  But it’s true, sometimes small businesses make it incredibly hard for online shoppers to actually give us their money.  As…

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