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Creating a successful food business takes more than just good recipes.  In addition to making a great product, you also have to build a strong brand, engage with your customers, and grow sales.   Learn more about the different components of small food business ownership.

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May 26, 2016

Impact Of Low Energy Prices On Food Costs

On the eve of Memorial Day weekend, the unofficial start of Summer here in the US, it seems like the perfect time to share some insight into if today’s low oil prices will impact the prices you pay for your ingredients.

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May 19, 2016

Getting It Right When People Are Watching

I attended an event a few weeks ago where a number of handcrafted vendors were selling their wares. Overall it was a fun evening but one business in particular got me thinking. To set the stage for you, this small food producer had 5 different flavors of her product that she was sampling and selling….

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May 16, 2016

The Role Of Positioning In Your Marketing Strategy (PODCAST)

In this second of our 4-part podcast series focused on marketing and packaging, we continue our discussion about the role positioning plays in your marketing strategy and how that ultimately impacts everything from your packaging to your marketing message. http://media.blubrry.com/smallfoodbiz/p/content.blubrry.com/smallfoodbiz/Graphics2_podcast.m4aPodcast: Play in new window | DownloadSubscribe: iTunes | Android | RSS

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