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Fresh from the Knowledge Pantry

Creating a successful food business takes more than just good recipes.  In addition to making a great product, you also have to build a strong brand, engage with your customers, and grow sales.   Learn more about the different components of small food business ownership.

Knowledge Pantry

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October 23, 2014

Know Someone Who Wants To Start An Artisan Food Business?

I am incredibly excited to announce that Portland State University is launching a comprehensive 15-week course on ‘The Business of Artisan Food’ starting in 2015 that will cover, in-depth, all aspects of starting and growing a food business.  Oh, and it’s being taught by yours truly!  :)

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October 22, 2014

Top 10 Places People Are Purchasing Specialty Foods

The Specialty Food Association, in collaboration with Mintel Research, recently came out with updated information about where people are purchasing specialty foods.  From farmers’ markets to supermarkets, where are people doing their artisan food buying these days?

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October 20, 2014

4 Ways To Grow Your Food Business (Podcast Interview)

I had the opportunity to chat with the experts over at Food Truck Empire during a podcast where we talked about four ways food businesses of all types – not just food trucks and trailers  - can grow their business.  It was an honor to be interviewed and hopefully you’ll find the podcast beneficial as you…

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October 16, 2014

Your Customers Are Mobile – Are You?

Ok, fess up, who here has almost walked into something because your eyes have been glued to your smartphone.  The good (or bad, depending on how you look at it) news is that you’re not alone.  Nearly 3/4 of the US adult population now owns and uses a smartphone and almost 40% have a tablet….

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October 14, 2014

Would You Eat Green Cheese?

It sounds a little bit like a Dr. Seuss rhyme, doesn’t it?  In fact, there was an entire Dr. Seuss children’s book about how one character would not ‘eat green eggs and ham’ due in part to the fact that the color was ‘off.’  Turns out it’s not just in Dr. Seuss books where color…

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October 10, 2014

Rule #1 When Doing Blogger Outreach

Tapping into the blogger network and getting your products mentioned, reviewed, or even used in a recipe can be a powerful way to generate brand awareness and trial amongst a blog’s loyal readership.   However, as you plan your blogger outreach there’s one very important thing you need to make sure before you start sending…

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