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Fresh from the Knowledge Pantry

Creating a successful food business takes more than just good recipes.  In addition to making a great product, you also have to build a strong brand, engage with your customers, and grow sales.   Learn more about the different components of small food business ownership.

Knowledge Pantry

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November 10, 2014

Even The Big Boys Worry About Their Perceived *Value* For Customers

Earlier last week, in this post, a reader commented that she and her company had spent some time examining what *value* they provided to customers above just being a tasty product.   In a sea of tasty product competitors, they’ve realized that value is what helps differentiate them and what helps keep customers coming back….

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November 7, 2014

6 Questions To Ask When A Large Retailer Approaches Your Artisan Business

As larger retailers come to understand the value that ‘artisan’ products hold for customers, more and more of them are searching for small producers that they can showcase in their stores.  While it may seem like a dream that when a large retailer talks to you about carrying your product, there are several things you…

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October 30, 2014

Is Your Passion For Your Business Actually Hurting Your Business?

Successful entrepreneurship, we’re often told, is largely tied to having passion for what it is we’re creating and building.  And in the food business world that’s even more true – passion is oftentimes at the very heart of why you started this business of yours.  But is passion always a good thing?

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October 28, 2014

Holiday Sales Forecast Looks Stale…For Some

It’s not even Halloween but as you well know, retailers are already chomping at the bit to get the holiday shopping extravaganza underway.   Businesses everywhere, food businesses included, are wondering what this holiday season holds and whether the season will be a feast or a famine.

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