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Creating a successful food business takes more than just good recipes.  In addition to making a great product, you also have to build a strong brand, engage with your customers, and grow sales.   Learn more about the different components of small food business ownership.

Business Planning:

February 16, 2017

Don’t Count On Customers Showing Up Tomorrow

I had the opportunity to be part of a Jeffersonian dinner last week. The way it was explained to me, Thomas Jefferson liked to get a diverse group of 12-14 people around a dinner table and then moderate questions based on a certain theme. The goal is that everyone at the table has a chance…

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February 14, 2017

Why I’m Happy About Losing 250 e-Newsletter Subscribers

Sounds counterintuitive doesn’t it? You’d think that as the owner of a small business I’d want as many e-newsletter subscribers as possible. Those folks are typically considered your most loyal and ardent, so why did I spent one snowy Monday deleting people from my e-newsletter list?

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February 6, 2017

Understanding Channel Margins (PODCAST)

This is a short Q&A style podcast based on a listener’s question about channel margins and how those should be taken into account when it comes to setting a pricing strategy. Play in new window | DownloadSubscribe: iTunes | Android | RSS

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February 3, 2017

The Psychological Impact Of Pricing

We all know that pricing is part math and part art – but it’s also part psychology.   An interesting study from Ohio State University, published in the Journal of Consumer Research, found that how expensive or inexpensive a product was impacted how healthy consumers’ believe the product to be.

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February 1, 2017

Don’t Underestimate Yourself – Monthly Business Tip #321

Entrepreneurship is, without a doubt, a tough ride.  Whether you’re thinking about starting out and find yourself afraid, or are up late at night worrying about the next day’s challenges, it can be really rough sometimes.  Don’t let that stop you though…you have more resolve and more resources than you are even aware of!

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