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Fresh from the Knowledge Pantry

Creating a successful food business takes more than just good recipes.  In addition to making a great product, you also have to build a strong brand, engage with your customers, and grow sales.   Learn more about the different components of small food business ownership.

Knowledge Pantry

Business Planning:

June 24, 2016

Building Discounting Into Your Pricing

At some point or another the time will undoubtably come where you’ll want to do some type of discounting on your products’ prices.  This may be a holiday sale you want to run on your online site, a friends and family discount you want to give to your most loyal farmers’ market customers, a promotion…

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June 13, 2016

The Marketing Materials Artisan Food Companies Need (PODCAST)

In this podcast, we continue our discussion with packaging and design experts about the types of marketing materials food entrepreneurs need and how to get them without breaking the bank   http://media.blubrry.com/smallfoodbiz/p/content.blubrry.com/smallfoodbiz/Graphics4.m4aPodcast: Play in new window | DownloadSubscribe: iTunes | Android | RSS

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June 9, 2016

Is “Pay To Boost Post” Next Up For Instagram?

Ahh…well, to be honest, this really shouldn’t come as a surprise to anyone.  Instagram, which is owned by Facebook, recently changed up their algorithm so as to show pictures based on their level of fan engagement rather than in strict chronological order.  This is a page from how Facebook already operates.  Well, a recent TechCrunch…

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May 19, 2016

Getting It Right When People Are Watching

I attended an event a few weeks ago where a number of handcrafted vendors were selling their wares. Overall it was a fun evening but one business in particular got me thinking. To set the stage for you, this small food producer had 5 different flavors of her product that she was sampling and selling….

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