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Fresh from the Knowledge Pantry

Creating a successful food business takes more than just good recipes.  In addition to making a great product, you also have to build a strong brand, engage with your customers, and grow sales.   Learn more about the different components of small food business ownership.

Knowledge Pantry

Business Planning:

September 10, 2014

Horses, Entrepreneurship, And Getting Comfortable With Imperfection

About three years ago I took up horseback riding, something I did off and on as child but hadn’t done seriously in – oh – 20-or-so years.  Why are we talking about horseback riding on a food business site?  Because, as I’m learning, there’s a lot about working with horses that applies to the business…

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September 2, 2014

What’s Your Marketing Strategy? – Monthly Business Tip #73

If you’re serious about your business, then having and implementing a marketing strategy is a key ingredient to your success.  I plan to spend more time talking about this in the coming months because it’s such a critical topic and yet one that many entrepreneurs overlook.  In the meantime, consider the following and compare it…

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August 21, 2014

Ideas Aren’t The Hard Part Of Entrepreneurship

Almost every entrepreneur I’ve ever spoken with is brimming over with ideas.  Ideas about new products, new packaging, new flavors, just to name a few.  To be honest, I’m no different and the 4 words that strike fear in my husband’s heart like no other are ‘I have an idea’ (to the point where I…

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August 11, 2014

Bigger Isn’t Always Better When It Comes To Small Business

We live in a society where it’s automatically assumed that as an entrepreneur you want to grow your business to be big.  While that’s the right call for many folks, it’s not right for everyone.  Before you decide to take over the world, ask yourself these questions to see if rapid growth really is your…

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