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Fresh from the Knowledge Pantry

Creating a successful food business takes more than just good recipes.  In addition to making a great product, you also have to build a strong brand, engage with your customers, and grow sales.   Learn more about the different components of small food business ownership.

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Business Planning:

May 19, 2016

Getting It Right When People Are Watching

I attended an event a few weeks ago where a number of handcrafted vendors were selling their wares. Overall it was a fun evening but one business in particular got me thinking. To set the stage for you, this small food producer had 5 different flavors of her product that she was sampling and selling….

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May 2, 2016

Branding & Packaging Basics For Small Food Businesses (PODCAST)

Your brand name, your logo, and your packaging is the first impression of your company that customers see so it’s critical to do get it right.  Is your company and your products communicating what you want and need them to?       http://media.blubrry.com/smallfoodbiz/p/content.blubrry.com/smallfoodbiz/Graphics1_podcast.m4aPodcast: Play in new window | DownloadSubscribe: iTunes | Android | RSS

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