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Fresh from the Knowledge Pantry

Creating a successful food business takes more than just good recipes.  In addition to making a great product, you also have to build a strong brand, engage with your customers, and grow sales.   Learn more about the different components of small food business ownership.

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Business Planning:

May 2, 2016

Branding & Packaging Basics For Small Food Businesses (PODCAST)

Your brand name, your logo, and your packaging is the first impression of your company that customers see so it’s critical to do get it right.  Is your company and your products communicating what you want and need them to? Play in new window | DownloadSubscribe: iTunes | Android | RSS

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April 26, 2016

How Ready Are Food Consumers For ‘Disruption’?

Disruption is one of those words that Silicon Valley loves.  The idea that the business you’re creating will ‘disrupt’ the status quo and bring something different to the market that will leave consumers clambering for more.  Uber, love them or hate them, is the perfect example of this as a company that disrupted the taxi…

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April 21, 2016

Increase Sales By Thinking In Terms Of ‘Share of Stomach’

Depending on what you produce, there may be a seemingly logical fit for when in the day your product is eaten.  For example, you’re a food truck that is out and about during lunch – then your products are probably eaten for lunch.  Or maybe you’re a granola company, chances are most folks are eating…

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April 18, 2016

Raising Capital Without Selling Your Soul (PODCAST)

Many of us start our small businesses with a broader mission or vision for what we’re hoping to achieve beyond just dollars and cents.    In today’s podcast, we talk with sustainable small business expert and author Elizabeth U about how mission driven businesses can raise the capital they need in an environment that seemingly…

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