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Fresh from the Knowledge Pantry

Creating a successful food business takes more than just good recipes.  In addition to making a great product, you also have to build a strong brand, engage with your customers, and grow sales.   Learn more about the different components of small food business ownership.

Knowledge Pantry

Business Planning:

November 28, 2016

The Pros, Cons, & Logistics Involved In Popup Stores (PODCAST)

This podcast was based on a request from a listener who wanted to understand more about how to set up and operate a popup store.  I though it was such a good idea, and not a topic we’ve covered a lot on this site, that I reached out to Matthew Greenwell of Storefront, a technology…

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November 17, 2016

Alert Your Customers To Holiday Deadlines

Like it or not, the holidays are rapidly approaching (or bearing down on us – depending on how stressed you are!) and if you derive some sales during the holiday season then you know how stressful this time of year can be.  To try to minimize your stress and maximize your orders, the best thing…

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November 10, 2016

Guest Post: Wholesalers vs. Distributors – Which is Right For You?

As your business starts to grow, you will have to decide whether you want to handle sales and distribution on your own, or hire a marketing intermediary to help you. There are many benefits to outsourcing sales and distribution, including higher sales, better customer service, and more time to focus on other areas of the…

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October 31, 2016

Lessons Learned In This Crazy Food Industry (PODCAST)

What does it take to make it in the food industry today?  We talk with Matt Aaron, founder of Andes Fruit Columbia and host of the Food Startups Podcast.  He’s not only talked with hundreds of food business to learn about the mistakes and challenges they’ve faced along the way but also shares his lessons…

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October 27, 2016

Are You Shipping Fast Enough?

Blame Amazon; specifically Amazon Prime.  The other day I placed an online order from a large retailer and then waited…and waited…and waited…for the order to arrive.  To the large retailers’ credit, they sent me a confirmation email, they sent me the shipping tracking number, and I’d paid for normal shipping.  But still, compared to Amazon…

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