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Our Insights

Fresh from the Knowledge Pantry

Creating a successful food business takes more than just good recipes.  In addition to making a great product, you also have to build a strong brand, engage with your customers, and grow sales.   Learn more about the different components of small food business ownership.

Knowledge Pantry

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April 11, 2014

The Best Hire Your Small Business Will Ever Make

In my mind there is one hire that is more important to your business than any other.  What’s more, this person should also be the first hire you make – before you’ve even started your business in fact.  Got any idea who I’m talking about?

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April 4, 2014

Food Product Cost & Pricing Spreadsheet ‘How To’ Video

I’m the type of person who learns best visually so even though the Food Product Cost & Pricing Spreadsheet comes with instructions, I wanted to make a video that would show, step-by-step, how to input a recipe and packaging in order to determine product costs and pricing.  I’m excited to say that the video is…

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February 28, 2014

Thinking Of CrowdFunding Your Small Business? It’s Harder Than It Looks

We’ve talked about crowdfunding a fair amount on this site as it is often the only realistic option for small food entrepreneurs outside of self-funding or approaching friends and family (and let’s be honest, crowdfunding is also approaching friends and family!).  With bank loans to small businesses in short supply and angel investment in the…

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February 27, 2014

3 Reasons Why Going Before Investors Is Not Like Shark Tank

I’m the first to admit that I love watching Shark Tank.   For those not familiar with it, the show has entrepreneurs come on and ‘pitch’ their companies to five big-name potential investors.  During the course of the segment, you see the investors prod and question the entrepreneur and then either reject the idea or offer…

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December 19, 2013

Want A Healthy Business? Keep Fixed Expenses Down

I had a meeting yesterday with a very successful small food entrepreneur who shared with me one of her secrets to success.  In fact, you’d probably say that she’s actually less of a small food entrepreneur and has moved up into the realm of ‘medium’ food entrepreneur given her sales figures and existing operations.  We had…

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