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Fresh from the Knowledge Pantry

Creating a successful food business takes more than just good recipes.  In addition to making a great product, you also have to build a strong brand, engage with your customers, and grow sales.   Learn more about the different components of small food business ownership.

Funding & Financials:

June 29, 2017

How To Price Your Food Products (New e-Book)

There is, without a doubt, one category of question I get asked about more than any other and that has to do with how to price your food products. The reality is that there are so many factors that go into pricing that it’s hard to sum up in just one article here or in…

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May 15, 2017

What To Know When Selling Your Food Business (PODCAST)

Some of us start food businesses and never give a thought to selling it while others enter the business with an exit strategy in mind.  Regardless of which camp you fall into, knowing what buyers are looking for can help you make the decisions now that keep your options open in the future no matter what…

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May 10, 2017

How Do You Start A Food Business With Little To No Capital?

The good – and the bad – news about starting a food business is that it doesn’t necessarily take a significant amount of cash to get up and running. Depending on what you want to produce and what your goals for the business are, it is possible to get started for as little as a…

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April 21, 2017

Should You Use Margin or Markup When Determining Your Price Points?

A question came in the other day that I’ve gotten a few times so figured it was worthwhile answering it publicly here.   Since there is a difference between markup and margin, people wonder if it’s better to use one over the other. Specifically, one reader asked that since markup and margin give you different…

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February 3, 2017

The Psychological Impact Of Pricing

We all know that pricing is part math and part art – but it’s also part psychology.   An interesting study from Ohio State University, published in the Journal of Consumer Research, found that how expensive or inexpensive a product was impacted how healthy consumers’ believe the product to be.

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