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Creating a successful food business takes more than just good recipes.  In addition to making a great product, you also have to build a strong brand, engage with your customers, and grow sales.   Learn more about the different components of small food business ownership.

Funding & Financials:

April 21, 2017

Should You Use Margin or Markup When Determining Your Price Points?

A question came in the other day that I’ve gotten a few times so figured it was worthwhile answering it publicly here.   Since there is a difference between markup and margin, people wonder if it’s better to use one over the other. Specifically, one reader asked that since markup and margin give you different…

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February 6, 2017

Understanding Channel Margins (PODCAST)

This is a short Q&A style podcast based on a listener’s question about channel margins and how those should be taken into account when it comes to setting a pricing strategy. http://media.blubrry.com/smallfoodbiz/p/content.blubrry.com/smallfoodbiz/SmallFoodBusinessQA2.m4aPodcast: Play in new window | DownloadSubscribe: iTunes | Android | RSS

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February 3, 2017

The Psychological Impact Of Pricing

We all know that pricing is part math and part art – but it’s also part psychology.   An interesting study from Ohio State University, published in the Journal of Consumer Research, found that how expensive or inexpensive a product was impacted how healthy consumers’ believe the product to be.

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January 9, 2017

Talking Small Food Business Loans With Kiva.Org(PODCAST)

Access to capital – finding the money you need to start or grow your business – is one of the most challenging aspects of being a food entrepreneur.  In this podcast, we had the opportunity to talk with Adam Kirk of Kiva.org about that company’s 0%-interest loans and why they’re especially interested in working with…

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December 14, 2016

Financial Experts Partnering With Small Food Business In 2017

The one area I receive more questions about than anything else relates to the finances associated with starting and running a food business. The fact that I get these questions speaks to the level of sophistication, drive, and focus that you as an entrepreneur have. However, when it comes to questions around raising capital, I’ve…

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November 21, 2016

Selling Equity In Your Company Via Crowdfunding

First crowdfunding turned the idea of raising capital on its head by enabling entrepreneurs and artists to finance their endeavors by asking the crowd – be it friends, family, and even perfect strangers who were interested in their idea or concept, for monetary donations*. Though not necessarily a requirement of crowdfunding, financial backers came to…

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