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Creating a successful food business takes more than just good recipes.  In addition to making a great product, you also have to build a strong brand, engage with your customers, and grow sales.   Learn more about the different components of small food business ownership.

Knowledge Pantry

Labeling & Packaging:

August 17, 2016

90% of Consumers Read Labels

In AllRecipes’ recent Measuring Cup report, the company’s research found that 9 out of 10 consumers read product labels before purchasing a new product.

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August 4, 2016

National GMO Bill Signed

After years of back and forth and much pressure from a public that asked for clarity in their food products, President Obama signed into effect a national GMO labeling bill last week. Like most things going through the US political system these days, there are some things to cheer about and some things that may…

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May 31, 2016

Designing Packaging That Jumps Off Store Shelves (PODCAST)

We continue our four-part series discussion with Garden Haus in this podcast where we focus on the element of packaging design, its importance in helping to sell your product to consumers, and what you need to be thinking about when it comes to creating impactful food product packaging. Play in new window | DownloadSubscribe:…

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May 16, 2016

The Role Of Positioning In Your Marketing Strategy (PODCAST)

In this second of our 4-part podcast series focused on marketing and packaging, we continue our discussion about the role positioning plays in your marketing strategy and how that ultimately impacts everything from your packaging to your marketing message. Play in new window | DownloadSubscribe: iTunes | Android | RSS

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