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Fresh from the Knowledge Pantry

Creating a successful food business takes more than just good recipes.  In addition to making a great product, you also have to build a strong brand, engage with your customers, and grow sales.   Learn more about the different components of small food business ownership.

Knowledge Pantry

Labeling & Packaging:

May 16, 2016

The Role Of Positioning In Your Marketing Strategy (PODCAST)

In this second of our 4-part podcast series focused on marketing and packaging, we continue our discussion about the role positioning plays in your marketing strategy and how that ultimately impacts everything from your packaging to your marketing message. http://media.blubrry.com/smallfoodbiz/p/content.blubrry.com/smallfoodbiz/Graphics2_podcast.m4aPodcast: Play in new window | DownloadSubscribe: iTunes | Android | RSS

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May 2, 2016

Branding & Packaging Basics For Small Food Businesses (PODCAST)

Your brand name, your logo, and your packaging is the first impression of your company that customers see so it’s critical to do get it right.  Is your company and your products communicating what you want and need them to?       http://media.blubrry.com/smallfoodbiz/p/content.blubrry.com/smallfoodbiz/Graphics1_podcast.m4aPodcast: Play in new window | DownloadSubscribe: iTunes | Android | RSS

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December 21, 2015

Despite Congress, Voters Want GMO Labeling

A recent article in the Statesman Journal validates what many specialty food producers and store buyers already know, consumers want to know where their food is coming from.  Despite some in Congress who want to limit state’s rights when it comes to mandating GMO labeling, 89% of consumers in a poll conducted by The Mellman…

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