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Creating a successful food business takes more than just good recipes.  In addition to making a great product, you also have to build a strong brand, engage with your customers, and grow sales.   Learn more about the different components of small food business ownership.

Knowledge Pantry

Labeling & Packaging:

May 31, 2016

Designing Packaging That Jumps Off Store Shelves (PODCAST)

We continue our four-part series discussion with Garden Haus in this podcast where we focus on the element of packaging design, its importance in helping to sell your product to consumers, and what you need to be thinking about when it comes to creating impactful food product packaging. Play in new window | DownloadSubscribe:…

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May 16, 2016

The Role Of Positioning In Your Marketing Strategy (PODCAST)

In this second of our 4-part podcast series focused on marketing and packaging, we continue our discussion about the role positioning plays in your marketing strategy and how that ultimately impacts everything from your packaging to your marketing message. Play in new window | DownloadSubscribe: iTunes | Android | RSS

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May 2, 2016

Branding & Packaging Basics For Small Food Businesses (PODCAST)

Your brand name, your logo, and your packaging is the first impression of your company that customers see so it’s critical to do get it right.  Is your company and your products communicating what you want and need them to? Play in new window | DownloadSubscribe: iTunes | Android | RSS

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