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Fresh from the Knowledge Pantry

Creating a successful food business takes more than just good recipes.  In addition to making a great product, you also have to build a strong brand, engage with your customers, and grow sales.   Learn more about the different components of small food business ownership.

Marketing:

June 26, 2017

Collecting Market Research When You Have No Budget

You know that it’s important to understand what you can about your target consumer. The large companies dedicate millions of dollars to market research but that’s just not an option for companies like ours. That doesn’t mean market research is still impossible to do though. In this podcast I share some ideas on ways you…

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May 25, 2017

Spring Cleaning Your Marketing

On the off chance the coming long weekend finds you with downtime (ha, I know!), it’s the perfect opportunity to take a moment and spring clean your marketing.  Condiment Marketing Company recently shared this article that contains a list of 7 things you can do to help make sure you’re maximizing your marketing.  Time well…

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May 17, 2017

Ceding Control To Your Customers

Customization is the trend de jour when it comes to the food world these days (actually, let’s be honest, it’s a trend throughout all retail industries).  However, for food businesses the realities of customization may not be feasible – especially when ingredient and nutrition labels come into play.   

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April 19, 2017

Why You Should Be Using Hashtags On Instagram

Ok, ok, I’m sure that many of you who are using Instagram for business are already using hashtags (the #randomword that you see on posts just in case you’re not familiar with the terminology), but it’s important that you have a strategy around how to use it if you actually want hashtags to work well…

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April 6, 2017

Instagram Facts & Demographics For 2017

If you’re using Instagram as part of your social media strategy, you may find this article and infographic from WebsiteBuilder.org helpful.   With 139 pieces of data, the infographic is sure to provide some insight as to who is using Instagram, why, and how you may be able to best leverage it for your business purposes….

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