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Fresh from the Knowledge Pantry

Creating a successful food business takes more than just good recipes.  In addition to making a great product, you also have to build a strong brand, engage with your customers, and grow sales.   Learn more about the different components of small food business ownership.

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Marketing:

April 7, 2016

Instagram Changes Up Their Algorithm…What You Need To Know

It’s happened, as we all probably knew it would but thought would never actually come to pass.  Instagram, which is owned by Facebook, announced last week that in the coming months they will be applying a new algorithm to pictures posted on the site which will impact how and if your Instagram posts are seen…

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March 31, 2016

C’mon Folks! – Social Media 101

A massive wind storm blew into Western Washington about two weeks ago.  If you don’t live here you may not be aware that on top of the rain that Seattle is famous for, we also get wind storms from time to time where the winds can easily top 50-60mph.  To give you an idea, it’s…

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March 30, 2016

Tapping Into Your Competitors For Ideas

Everyone knows that you should do competitive analysis to better understand how your competitors are positioning themselves in the marketplace.  That analysis can help you make strategic decisions on everything from how you position your company, the marketing message you use, your product price points, and other strategic decisions.   But there’s another reason why…

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March 15, 2016

Asking For Referrals

Word of mouth marketing has been proven, time and time again, to be the #1 way that consumers build trust in brands and companies.  In part this is because authentic word of mouth – when I tell you about Company X just because I love it – comes with no strings attached.  I, as the…

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March 10, 2016

Let’s Chat About Snapchat & Your Business

With all the focus on social media for small business, one area we haven’t spent a lot of time covering is Snapchat. In part, that’s because I haven’t really tested out the waters of Snapchat from a business standpoint so, to remedy that, I turned to several social media gurus I know and asked them…

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