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Fresh from the Knowledge Pantry

Creating a successful food business takes more than just good recipes.  In addition to making a great product, you also have to build a strong brand, engage with your customers, and grow sales.   Learn more about the different components of small food business ownership.

Knowledge Pantry


May 16, 2016

The Role Of Positioning In Your Marketing Strategy (PODCAST)

In this second of our 4-part podcast series focused on marketing and packaging, we continue our discussion about the role positioning plays in your marketing strategy and how that ultimately impacts everything from your packaging to your marketing message. Play in new window | DownloadSubscribe: iTunes | Android | RSS

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May 2, 2016

Branding & Packaging Basics For Small Food Businesses (PODCAST)

Your brand name, your logo, and your packaging is the first impression of your company that customers see so it’s critical to do get it right.  Is your company and your products communicating what you want and need them to? Play in new window | DownloadSubscribe: iTunes | Android | RSS

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April 7, 2016

Instagram Changes Up Their Algorithm…What You Need To Know

It’s happened, as we all probably knew it would but thought would never actually come to pass.  Instagram, which is owned by Facebook, announced last week that in the coming months they will be applying a new algorithm to pictures posted on the site which will impact how and if your Instagram posts are seen…

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March 31, 2016

C’mon Folks! – Social Media 101

A massive wind storm blew into Western Washington about two weeks ago.  If you don’t live here you may not be aware that on top of the rain that Seattle is famous for, we also get wind storms from time to time where the winds can easily top 50-60mph.  To give you an idea, it’s…

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March 30, 2016

Tapping Into Your Competitors For Ideas

Everyone knows that you should do competitive analysis to better understand how your competitors are positioning themselves in the marketplace.  That analysis can help you make strategic decisions on everything from how you position your company, the marketing message you use, your product price points, and other strategic decisions.   But there’s another reason why…

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