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Creating a successful food business takes more than just good recipes.  In addition to making a great product, you also have to build a strong brand, engage with your customers, and grow sales.   Learn more about the different components of small food business ownership.

Marketing:

December 27, 2016

Marketing Insights, Tips, & Tricks For 2017 (PODCAST)

You can have the best food brand in the world, but without solid marketing no one will no about it.  Finding the time – and the budget – for that marketing though can be a struggle as a small business owner.  In today’s podcast, we talk with Sara Lancaster of the food-focused marketing firm Condiment…

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December 22, 2016

Food Marketing Costs At A Glance (INFOGRAPHIC)

Food entrepreneurs always want to know if what they’re spending – or not spending – on marketing is inline with other food businesses.  The good news is that the folks over at Condiment Marketing did a little digging and shared their research with all of us via this great infographic to use as a reference.

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October 21, 2016

What Are You Doing To Retain Online Customers?

If you’re not already celebrating every time someone makes a purchase through your website (or though your Etsy/other store), you should be.  It takes a tremendous amount of work to get a customer to purchase a food item from a small brand they may either not know or just be passingly familiar with.  So congratulations!…

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August 22, 2016

Marketing Is More Than Just A Wing & A Prayer (PODCAST)

While many of us enjoy the creative part of marketing our business, it still tends to be the thing that falls through the cracks when we’re busy.  Or we choose to rely on ‘organic growth’ via word of mouth marketing and not put too much energy or thought into it.  In this podcast, Caylena Cahill…

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August 19, 2016

P&G Says Targeted Facebook Ads Don’t Work

In a recent article published by BusinessInsider.com, Procter & Gamble (P&G) indicated that they were cutting the number of targeted ads they run on Facebook because – in the words of the article – “the company decided the ads weren’t effective.”

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