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Fresh from the Knowledge Pantry

Creating a successful food business takes more than just good recipes.  In addition to making a great product, you also have to build a strong brand, engage with your customers, and grow sales.   Learn more about the different components of small food business ownership.

Knowledge Pantry


April 16, 2015

How My Promoted Pin On Pinterest Fared

As I mentioned earlier this week, Pinterest is rolling out promoted pins to businesses that are active on Pinterest. ¬†This is the ability to promote certain pins to an audience based on demographics that you find important to your business. ¬†I recently ran a test campaign (which I paid for, this activity nor this post…

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April 15, 2015

Pinterest User Demographics Crosses Age Barriers

Social media tends to be a younger person’s game but Pinterest audience demographics finds that it’s one site that manages to attract Millennials, Baby Boomers, and everyone in between. ¬†As we continue to look at Pinterest as a marketing tool this week, today we’ll dive a little deeper into who’s actually using Pinterest.

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April 14, 2015

Pinterest Offers Promoted Pins To Businesses

This week we’re taking a look at Pinterest’s new advertising feature for businesses – promoted pins. ¬†If you use Pinterest you may have seen a few promoted pins in the last 18 months or so while as it’s been in beta testing. ¬†At the beginning of this year, Pinterest announced that the testing had gone…

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March 4, 2015

How To Save Informative Facebook Posts In 3 Easy Steps

Have you ever scrolled through your Facebook feed and seen a link or video that you either wanted to read later or it was so good you wanted to make sure you didn’t forget it? ¬†But then, when you went back to Facebook later, thanks to Facebook’s algorithms, you can no longer find that post…

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February 25, 2015

3 Tips For How To Show Your Brand Story On Instagram

Here’s an interesting tidbit for you – did you know that the human brain processes visual information 60,000 times faster than text? ¬†We’ve talked in the past about telling your company’s story but what about how to show it visually?

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