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Our Insights

Fresh from the Knowledge Pantry

Creating a successful food business takes more than just good recipes.  In addition to making a great product, you also have to build a strong brand, engage with your customers, and grow sales.   Learn more about the different components of small food business ownership.

Knowledge Pantry

Marketing:

July 2, 2014

Small Food Biz Bite – Capturing Consumers’ Attention (VIDEO)

As I know many of you in the US are gearing up for a holiday weekend, we’ll keep this short, sweet, and fun today via a quick 30-second video which will hopefully make you think about what you’re doing to capture customers’ attention.  Or, asked another way, are you smarter than a goldfish?

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May 13, 2014

Crafting An Impactful Business Story

Everyone loves a good story, isn’t that how the saying goes?  Turns out businesses need a good story too if you want customers to begin bonding with your company and ultimately become loyal customers.  The great thing is that every entrepreneur, and every company, has a phenomenal story.  Sometimes it’s just a matter of tapping…

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May 7, 2014

Why Small Businesses Should Reconsider Advertising On Facebook

For a few years now marketers have been trumpeting the glory of Facebook and how it allows them to connect with and engage with their loyal followers.  And what better way to find more people who might be interested in your product, your brand, or your company by advertising to them on Facebook, right?  Turns…

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April 24, 2014

On Pinterest? Join Our Food Artisan Community Boards

The mission behind this site has always been to create more of a community for food artisans so that we don’t all feel so separated from one another.  Entrepreneurship is hard enough!  So it only makes sense then that I should continue that philosophy onto some of the Small Food Business Pinterest Boards. 

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