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Creating a successful food business takes more than just good recipes.  In addition to making a great product, you also have to build a strong brand, engage with your customers, and grow sales.   Learn more about the different components of small food business ownership.

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Marketing:

June 21, 2016

Banning Someone From Your Business Facebook Page

I know the title of today’s article sounds crazy to some as it seems like we small entrepreneurs spend an inordinate amount of time trying to figure out how to better engage and grow our social media influence amongst consumers; but believe it or not, there may be times when you do need to ban…

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June 13, 2016

The Marketing Materials Artisan Food Companies Need (PODCAST)

In this podcast, we continue our discussion with packaging and design experts about the types of marketing materials food entrepreneurs need and how to get them without breaking the bank   http://media.blubrry.com/smallfoodbiz/p/content.blubrry.com/smallfoodbiz/Graphics4.m4aPodcast: Play in new window | DownloadSubscribe: iTunes | Android | RSS

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June 9, 2016

Is “Pay To Boost Post” Next Up For Instagram?

Ahh…well, to be honest, this really shouldn’t come as a surprise to anyone.  Instagram, which is owned by Facebook, recently changed up their algorithm so as to show pictures based on their level of fan engagement rather than in strict chronological order.  This is a page from how Facebook already operates.  Well, a recent TechCrunch…

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May 16, 2016

The Role Of Positioning In Your Marketing Strategy (PODCAST)

In this second of our 4-part podcast series focused on marketing and packaging, we continue our discussion about the role positioning plays in your marketing strategy and how that ultimately impacts everything from your packaging to your marketing message. http://media.blubrry.com/smallfoodbiz/p/content.blubrry.com/smallfoodbiz/Graphics2_podcast.m4aPodcast: Play in new window | DownloadSubscribe: iTunes | Android | RSS

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