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Fresh from the Knowledge Pantry

Creating a successful food business takes more than just good recipes.  In addition to making a great product, you also have to build a strong brand, engage with your customers, and grow sales.   Learn more about the different components of small food business ownership.

Marketing:

March 22, 2017

Updated Facebook Image Guidelines

If you want to make the most out of Facebook as a means to promote your food business, one of the most important things you can do is ensure that your beautiful images are within Facebook’s recommended dimensions.

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March 16, 2017

5 Tips To Maximize Your Online Sales

Yesterday we talked about utilizing as many sales channels as possible (and as many as you can manage – that’s no small task in and of itself) to help get your products in front of consumers where they are shopping today.  Because online sales of food is such a growing area, it seemed wise to…

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February 16, 2017

Don’t Count On Customers Showing Up Tomorrow

I had the opportunity to be part of a Jeffersonian dinner last week. The way it was explained to me, Thomas Jefferson liked to get a diverse group of 12-14 people around a dinner table and then moderate questions based on a certain theme. The goal is that everyone at the table has a chance…

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February 14, 2017

Why I’m Happy About Losing 250 e-Newsletter Subscribers

Sounds counterintuitive doesn’t it? You’d think that as the owner of a small business I’d want as many e-newsletter subscribers as possible. Those folks are typically considered your most loyal and ardent, so why did I spent one snowy Monday deleting people from my e-newsletter list?

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February 3, 2017

The Psychological Impact Of Pricing

We all know that pricing is part math and part art – but it’s also part psychology.   An interesting study from Ohio State University, published in the Journal of Consumer Research, found that how expensive or inexpensive a product was impacted how healthy consumers’ believe the product to be.

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