Latest News

Fresh from the Knowledge Pantry

Creating a successful food business takes more than just good recipes.  In addition to making a great product, you also have to build a strong brand, engage with your customers, and grow sales.   Learn more about the different components of small food business ownership.

Marketing:

February 16, 2017

Don’t Count On Customers Showing Up Tomorrow

I had the opportunity to be part of a Jeffersonian dinner last week. The way it was explained to me, Thomas Jefferson liked to get a diverse group of 12-14 people around a dinner table and then moderate questions based on a certain theme. The goal is that everyone at the table has a chance…

Read more »

February 14, 2017

Why I’m Happy About Losing 250 e-Newsletter Subscribers

Sounds counterintuitive doesn’t it? You’d think that as the owner of a small business I’d want as many e-newsletter subscribers as possible. Those folks are typically considered your most loyal and ardent, so why did I spent one snowy Monday deleting people from my e-newsletter list?

Read more »

February 3, 2017

The Psychological Impact Of Pricing

We all know that pricing is part math and part art – but it’s also part psychology.   An interesting study from Ohio State University, published in the Journal of Consumer Research, found that how expensive or inexpensive a product was impacted how healthy consumers’ believe the product to be.

Read more »

December 27, 2016

Marketing Insights, Tips, & Tricks For 2017 (PODCAST)

You can have the best food brand in the world, but without solid marketing no one will no about it.  Finding the time – and the budget – for that marketing though can be a struggle as a small business owner.  In today’s podcast, we talk with Sara Lancaster of the food-focused marketing firm Condiment…

Read more »

December 22, 2016

Food Marketing Costs At A Glance (INFOGRAPHIC)

Food entrepreneurs always want to know if what they’re spending – or not spending – on marketing is inline with other food businesses.  The good news is that the folks over at Condiment Marketing did a little digging and shared their research with all of us via this great infographic to use as a reference.

Read more »