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Fresh from the Knowledge Pantry

Creating a successful food business takes more than just good recipes.  In addition to making a great product, you also have to build a strong brand, engage with your customers, and grow sales.   Learn more about the different components of small food business ownership.

Marketing:

April 19, 2017

Why You Should Be Using Hashtags On Instagram

Ok, ok, I’m sure that many of you who are using Instagram for business are already using hashtags (the #randomword that you see on posts just in case you’re not familiar with the terminology), but it’s important that you have a strategy around how to use it if you actually want hashtags to work well…

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April 6, 2017

Instagram Facts & Demographics For 2017

If you’re using Instagram as part of your social media strategy, you may find this article and infographic from WebsiteBuilder.org helpful.   With 139 pieces of data, the infographic is sure to provide some insight as to who is using Instagram, why, and how you may be able to best leverage it for your business purposes….

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March 22, 2017

Updated Facebook Image Guidelines

If you want to make the most out of Facebook as a means to promote your food business, one of the most important things you can do is ensure that your beautiful images are within Facebook’s recommended dimensions.

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March 16, 2017

5 Tips To Maximize Your Online Sales

Yesterday we talked about utilizing as many sales channels as possible (and as many as you can manage – that’s no small task in and of itself) to help get your products in front of consumers where they are shopping today.  Because online sales of food is such a growing area, it seemed wise to…

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February 16, 2017

Don’t Count On Customers Showing Up Tomorrow

I had the opportunity to be part of a Jeffersonian dinner last week. The way it was explained to me, Thomas Jefferson liked to get a diverse group of 12-14 people around a dinner table and then moderate questions based on a certain theme. The goal is that everyone at the table has a chance…

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February 14, 2017

Why I’m Happy About Losing 250 e-Newsletter Subscribers

Sounds counterintuitive doesn’t it? You’d think that as the owner of a small business I’d want as many e-newsletter subscribers as possible. Those folks are typically considered your most loyal and ardent, so why did I spent one snowy Monday deleting people from my e-newsletter list?

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