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Our Insights

Fresh from the Knowledge Pantry

Creating a successful food business takes more than just good recipes.  In addition to making a great product, you also have to build a strong brand, engage with your customers, and grow sales.   Learn more about the different components of small food business ownership.

Knowledge Pantry

Marketing:

December 5, 2014

Hyperlapse From Instagram – A Cool New Small Business Tool

Part of your job as an entrepreneur is to tell your ‘story’ to your customers and your perspective customers.  These days more and more people want to have a relationship with their food and your job, as a food entrepreneur, is to tell the story of not only your products but also your company and…

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November 19, 2014

6 Tips For Smart Email Marketing Campaigns

Simply sending out emails or e-newsletters, without any thought or strategy behind them is the quickest way to get yourself unsubscribed.  Since you’re competing with so many other commercial emails in consumers’ inboxes, you need to do what you can to make your email stand out.  Here are a few tips that will go a…

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November 14, 2014

One Easy (and Free!) Way To Maximize Your Facebook Page Likes (VIDEO)

If you’re familiar with Facebook, then you’ve probably seen the ‘Also Recommended’ feature where business pages are recommended to you based on your past ‘likes.’  Since this can be a great way for customers to find you, let’s take a look how you as a business owner can take advantage of this:     Related…

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November 10, 2014

Even The Big Boys Worry About Their Perceived *Value* For Customers

Earlier last week, in this post, a reader commented that she and her company had spent some time examining what *value* they provided to customers above just being a tasty product.   In a sea of tasty product competitors, they’ve realized that value is what helps differentiate them and what helps keep customers coming back….

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