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Creating a successful food business takes more than just good recipes.  In addition to making a great product, you also have to build a strong brand, engage with your customers, and grow sales.   Learn more about the different components of small food business ownership.


February 8, 2018

What My 3 Year Old Taught Me About Logos

Like any parent, I’m convinced my 3 year old is brilliant and quite possibly a genius. That being said, when she turned to me the other day and said ‘Mama, this says Patagonia’ I was reasonably surprised.

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January 31, 2018

Replace Assumptions With Hypotheses

You know that you’re supposed to know everything you can about your customer but the reality is that as a small business owner, on a small business budget, that doesn’t always happen. Lacking that insight, we oftentimes fall into the trap of making assumptions about our customers either because it’s something we like or something…

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January 29, 2018

66% of Consumers Don’t Trust The Food System

That’s a headline that should make all of us stop for a minute. You have the vast majority of consumers, according to a report by The Centre For Food Integrity, who don’t feel confident that the food they eat is safe. That is a scary figure indeed and it’s down significantly from the 47% of…

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January 23, 2018

Helping People Find See Your Facebook Feed

Last week I talked about how Facebook was changing their algorithm so that information and posts from brands and businesses will now get significantly lower ranking versus things posted from friends and family. The result being that it’s going to be much harder for your customers who actively follow you on Facebook to see in…

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January 16, 2018

Facebook Is Changing Up Their Algorithm Once Again – Why This Matters

2018 is starting off a bit hard for food entrepreneurs. Late last week Facebook announced that they were going to be changing up their algorithm once again, putting significantly more weight on posts from viewers’ family and friends and less weight on posts from brands. What does this mean? In a nutshell, from the reports…

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December 29, 2017

The #1 Thing Your Business Needs This Coming Year

This time of year everyone’s talking about business plans and starting the new year off with a bang. But as a small food producer you may already be inundated and feeling like your struggling to keep your head above water with all the tasks on your to-do list. So if you had to choose, what…

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