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Our Insights

Fresh from the Knowledge Pantry

Creating a successful food business takes more than just good recipes.  In addition to making a great product, you also have to build a strong brand, engage with your customers, and grow sales.   Learn more about the different components of small food business ownership.

Knowledge Pantry


September 24, 2015

The Value Of Trust

Nothing can kill a business faster than a loss of trust amongst your customers.  As business owners, we make promises to our customers every day about the quality of our products and the experience they’ll have shopping from us.  If we are lucky enough to build trust with these customers they reward that by buying…

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September 18, 2015

When Up Against The Big Boys – A Local Company Fights Back

I walked into a local store the other day and was offered the opportunity to get a $5 coupon from them in exchange for sharing my email address. Nothing really novel about that, right? Until I found out that the coupon was good every time I shopped in the store for the next few weeks.

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September 14, 2015

Differentiating Yourself With An Everyday Product

Let’s face it, as food entrepreneurs, unless you have some type of proprietary product, there isn’t necessarily too much that small entrepreneurs (with limited budgets) can bring to market that are completely and utterly revolutionary.  This isn’t to say that the products you’re working on aren’t unique, but chances are there are other folks out…

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August 27, 2015

Shift In Eating Goes Global

We spend a lot of time on this site talking about changes that are playing out in the food industry in the US because, in large part, Small Food Business is based in the United States.  During a recent earnings call with Kerry Group, a food manufacturing company based in Ireland, it was evident that…

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July 9, 2015

Instagram Lessons From Foodie Pros

Adweek, the magazine that is focused on the advertising industry, recently released a very interesting article about how some of the top foodies on Instagram leverage their account.  In some cases, this means working with established food brands while in other cases, these ‘Instafoodies’ are focused on growing their own audiences for their myriad of…

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