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Fresh from the Knowledge Pantry

Creating a successful food business takes more than just good recipes.  In addition to making a great product, you also have to build a strong brand, engage with your customers, and grow sales.   Learn more about the different components of small food business ownership.

Knowledge Pantry

Marketing:

August 22, 2016

Marketing Is More Than Just A Wing & A Prayer (PODCAST)

While many of us enjoy the creative part of marketing our business, it still tends to be the thing that falls through the cracks when we’re busy.  Or we choose to rely on ‘organic growth’ via word of mouth marketing and not put too much energy or thought into it.  In this podcast, Caylena Cahill…

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August 19, 2016

P&G Says Targeted Facebook Ads Don’t Work

In a recent article published by BusinessInsider.com, Procter & Gamble (P&G) indicated that they were cutting the number of targeted ads they run on Facebook because – in the words of the article – “the company decided the ads weren’t effective.”

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August 15, 2016

Instagram Introduces ‘Stories’

In a continuation from last week’s post about some of the changes on Instagram, today we’re talking about the new ‘Stories’ feature.  Many consider this to be a direct attack on SnapChat, which is rapidly gaining new users as that social media channel has a very successful feature which just so happens to be called…

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August 10, 2016

Instagram Introduces Business Accounts

This is the first in a two-part series about some very interesting changes coming to Instagram which could have a huge impact on if and how you use the tool in your business’ social media strategy.  First up, you can now set up business Instagram accounts and there are some distinct benefits for doing that:

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July 27, 2016

Cross Promoting On Social Media To Build Your Customer Base

The idea of cross promotion is not a new one in the marketing sphere – the idea of two or more companies working together to promote both their businesses with the hope that both experience an increase in sales as a result.  In fact, this may be a tactic that you’ve even used from time…

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