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Our Insights

Fresh from the Knowledge Pantry

Creating a successful food business takes more than just good recipes.  In addition to making a great product, you also have to build a strong brand, engage with your customers, and grow sales.   Learn more about the different components of small food business ownership.

Knowledge Pantry

Marketing:

April 27, 2015

Facebook Ads Now Offers ‘Call To Action’

Call to action is one of those phrases that marketers love.  It means that the ad, be it online or in person, provides customers with something tangible they can do while the ad is still fresh in their mind.  For example, if you’re interested in XYZ product you see on tv – well, here’s a…

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April 16, 2015

How My Promoted Pin On Pinterest Fared

As I mentioned earlier this week, Pinterest is rolling out promoted pins to businesses that are active on Pinterest.  This is the ability to promote certain pins to an audience based on demographics that you find important to your business.  I recently ran a test campaign (which I paid for, this activity nor this post…

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April 15, 2015

Pinterest User Demographics Crosses Age Barriers

Social media tends to be a younger person’s game but Pinterest audience demographics finds that it’s one site that manages to attract Millennials, Baby Boomers, and everyone in between.  As we continue to look at Pinterest as a marketing tool this week, today we’ll dive a little deeper into who’s actually using Pinterest.

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April 14, 2015

Pinterest Offers Promoted Pins To Businesses

This week we’re taking a look at Pinterest’s new advertising feature for businesses – promoted pins.  If you use Pinterest you may have seen a few promoted pins in the last 18 months or so while as it’s been in beta testing.  At the beginning of this year, Pinterest announced that the testing had gone…

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