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Fresh from the Knowledge Pantry

Creating a successful food business takes more than just good recipes.  In addition to making a great product, you also have to build a strong brand, engage with your customers, and grow sales.   Learn more about the different components of small food business ownership.

Knowledge Pantry

Marketing:

July 9, 2015

Instagram Lessons From Foodie Pros

Adweek, the magazine that is focused on the advertising industry, recently released a very interesting article about how some of the top foodies on Instagram leverage their account.  In some cases, this means working with established food brands while in other cases, these ‘Instafoodies’ are focused on growing their own audiences for their myriad of…

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April 27, 2015

Facebook Ads Now Offers ‘Call To Action’

Call to action is one of those phrases that marketers love.  It means that the ad, be it online or in person, provides customers with something tangible they can do while the ad is still fresh in their mind.  For example, if you’re interested in XYZ product you see on tv – well, here’s a…

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