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Fresh from the Knowledge Pantry

Creating a successful food business takes more than just good recipes.  In addition to making a great product, you also have to build a strong brand, engage with your customers, and grow sales.   Learn more about the different components of small food business ownership.

Knowledge Pantry

Marketing:

January 29, 2016

Facebook Adds Features To Help You Provide Better Customer Service

If you have a business Facebook page, as I know many of you do, then the new features that Facebook has rolled out are definitely something you want to be aware of.  You may have already noticed these changes when logged in as your page admin, but let’s take a few minutes to talk through what’s…

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January 19, 2016

Do You Know How Your Customers Are Finding You?

In the reader survey I posted in December, many of you commented that you’d like to see more marketing articles that you can use as you grow your business.  Sounds good – so let’s get started with the first marketing article for 2016.  

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December 28, 2015

How My Facebook Carousel Ad Performed

Before the holiday we were talking about some of the pros and cons of Facebook’s carousel ads so, as I like to do, I decided to experiment with them and let you know the results as that may help you determine whether or not they’re right for your business.

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December 16, 2015

Pros & Cons Of Facebook’s Carousel Ads

If you spend any time on Facebook – be it personally or professionally – you’ve almost certainly seen carousel ads.  These are ads that feature multiple pictures and that, in and of itself, is why food entrepreneurs might want to take another look at these.

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December 9, 2015

Get (and keep!) Your Marketing On Track In 2016

I’ve said to before and will say it again – posting on Facebook when you have time is not a marketing strategy!  Yet going into a new year without a marketing strategy and a plan on how to implement that strategy is something I see happen time and time again with food entrepreneurs – in…

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November 18, 2015

5 Marketing Ideas For Small Business Saturday

Small Business Saturday is just around the corner (November 28th for US / December 5th  for UK) so here are a few ideas to help you make the most of this day where holiday shoppers are actively looking to spend their money with small businesses:

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