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Our Insights

Fresh from the Knowledge Pantry

Creating a successful food business takes more than just good recipes.  In addition to making a great product, you also have to build a strong brand, engage with your customers, and grow sales.   Learn more about the different components of small food business ownership.

Knowledge Pantry

Marketing:

April 24, 2014

On Pinterest? Join Our Food Artisan Community Boards

The mission behind this site has always been to create more of a community for food artisans so that we don’t all feel so separated from one another.  Entrepreneurship is hard enough!  So it only makes sense then that I should continue that philosophy onto some of the Small Food Business Pinterest Boards. 

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February 4, 2014

What Is Your Customer Retention Plan?

Over the last few days we’ve spent a fair amount of time talking about the costs associated with acquiring customers and how to determine the total value of each customer relationship.  In a 2000 report, Harvard Business Revenue reported that “increasing customer retention by 5% increases profits by 25 – 95%.”   Those types of numbers are…

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