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Fresh from the Knowledge Pantry

Creating a successful food business takes more than just good recipes.  In addition to making a great product, you also have to build a strong brand, engage with your customers, and grow sales.   Learn more about the different components of small food business ownership.

Knowledge Pantry


April 24, 2014

On Pinterest? Join Our Food Artisan Community Boards

The mission behind this site has always been to create more of a community for food artisans so that we don’t all feel so separated from one another.  Entrepreneurship is hard enough!  So it only makes sense then that I should continue that philosophy onto some of the Small Food Business Pinterest Boards. 

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February 4, 2014

What Is Your Customer Retention Plan?

Over the last few days we’ve spent a fair amount of time talking about the costs associated with acquiring customers and how to determine the total value of each customer relationship.  In a 2000 report, Harvard Business Revenue reported that “increasing customer retention by 5% increases profits by 25 – 95%.”   Those types of numbers are…

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