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Fresh from the Knowledge Pantry

Creating a successful food business takes more than just good recipes.  In addition to making a great product, you also have to build a strong brand, engage with your customers, and grow sales.   Learn more about the different components of small food business ownership.

Knowledge Pantry

Marketing:

September 12, 2014

Help! My Social Media Marketing Isn’t Driving Sales

Well, good news bad news here.  The good news is that you’re not alone.  The bad news is that social media marketing, despite all the hype around it as the *it* tool for marketers, is proving to be a little lackluster when it comes to actually driving e-commerce sales.

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September 2, 2014

What’s Your Marketing Strategy? – Monthly Business Tip #73

If you’re serious about your business, then having and implementing a marketing strategy is a key ingredient to your success.  I plan to spend more time talking about this in the coming months because it’s such a critical topic and yet one that many entrepreneurs overlook.  In the meantime, consider the following and compare it…

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August 8, 2014

Is Your Website Home Page Doing It’s Job?

On average, you have about 10-20 seconds to capture someone’s attention and make them stay on your website to poke around a bit.  If your home page is where most people are landing, then you need to make sure it’s doing its job and getting people to stick around, learn more about your business, and ultimately…

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July 2, 2014

Small Food Biz Bite – Capturing Consumers’ Attention (VIDEO)

As I know many of you in the US are gearing up for a holiday weekend, we’ll keep this short, sweet, and fun today via a quick 30-second video which will hopefully make you think about what you’re doing to capture customers’ attention.  Or, asked another way, are you smarter than a goldfish?

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May 13, 2014

Crafting An Impactful Business Story

Everyone loves a good story, isn’t that how the saying goes?  Turns out businesses need a good story too if you want customers to begin bonding with your company and ultimately become loyal customers.  The great thing is that every entrepreneur, and every company, has a phenomenal story.  Sometimes it’s just a matter of tapping…

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