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Fresh from the Knowledge Pantry

Creating a successful food business takes more than just good recipes.  In addition to making a great product, you also have to build a strong brand, engage with your customers, and grow sales.   Learn more about the different components of small food business ownership.

Knowledge Pantry


November 18, 2015

5 Marketing Ideas For Small Business Saturday

  Small Business Saturday is just around the corner (November 28th for US / December 5th  for UK) so here are a few ideas to help you make the most of this day where holiday shoppers are actively looking to spend their money with small businesses:

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October 29, 2015

Guest Post: Trending Food Label Litigation & How To Avoid Common Pitfalls

The food industry’s leading litigation experts met in Chicago at the end of September for a Food Advertising and Litigation Conference hosted by the Food and Drug Law Institute (FDLI). The panel, which was comprised of some of the industry’s top lawyers and leaders, discussed the litigation trends they see today in food mislabeling.

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October 27, 2015

How ‘Active’ Are Social Media Users These Days?

Has anyone else noticed that their personal Facebook feed isn’t as chock-o-block full of status updates as it once was?  Or do you find yourself  checking in on the site but not really updating your status as much as you used to?  Turns out, it’s not an anomaly.  More and more social media users, it turns…

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October 8, 2015

Keeping Your (Brand) Promises

Your brand is not your logo, not your tagline, not your website.  Essentially, your brand is the promise that you make to consumers about what they can expect from your company.  

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September 24, 2015

The Value Of Trust

Nothing can kill a business faster than a loss of trust amongst your customers.  As business owners, we make promises to our customers every day about the quality of our products and the experience they’ll have shopping from us.  If we are lucky enough to build trust with these customers they reward that by buying…

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