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Our Insights

Fresh from the Knowledge Pantry

Creating a successful food business takes more than just good recipes.  In addition to making a great product, you also have to build a strong brand, engage with your customers, and grow sales.   Learn more about the different components of small food business ownership.

Knowledge Pantry

Marketing:

August 27, 2015

Shift In Eating Goes Global

We spend a lot of time on this site talking about changes that are playing out in the food industry in the US because, in large part, Small Food Business is based in the United States.  During a recent earnings call with Kerry Group, a food manufacturing company based in Ireland, it was evident that…

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July 9, 2015

Instagram Lessons From Foodie Pros

Adweek, the magazine that is focused on the advertising industry, recently released a very interesting article about how some of the top foodies on Instagram leverage their account.  In some cases, this means working with established food brands while in other cases, these ‘Instafoodies’ are focused on growing their own audiences for their myriad of…

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