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Fresh from the Knowledge Pantry

Creating a successful food business takes more than just good recipes.  In addition to making a great product, you also have to build a strong brand, engage with your customers, and grow sales.   Learn more about the different components of small food business ownership.

Knowledge Pantry

Marketing:

February 25, 2015

3 Tips For How To Show Your Brand Story On Instagram

Here’s an interesting tidbit for you – did you know that the human brain processes visual information 60,000 times faster than text?  We’ve talked in the past about telling your company’s story but what about how to show it visually?

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February 17, 2015

So You Want To Grow….Are You Really Ready?

It’s the dream of many an entrepreneur to take their small start-up to the next level.  Before you do that though, you should know that trying to grow too big before you’re ready can kill your business as StartupGenome’s survey of over 3200 entrepreneurs found.  

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February 10, 2015

Who Are The Millennials? And Why Should Food Businesses Care?

As I mentioned in a recent webinar and in the 2015 Plate of the Union report, the Millennials are proving to be a major buying of specialty foods.  According to a report that the Specialty Food Association developed in combination with Mintel Research, 70% of Millennials said that they’ve purchased specialty food in the last…

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