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Fresh from the Knowledge Pantry

Creating a successful food business takes more than just good recipes.  In addition to making a great product, you also have to build a strong brand, engage with your customers, and grow sales.   Learn more about the different components of small food business ownership.

Knowledge Pantry

Sales & Customer Experience:

November 30, 2016

Consumers Buying More Snacks Online

Not only are consumers purchasing more snacks than every before, but a recent report showed that a small but steadily growing percentage of those snacks are being purchased online as opposed to in grocery stores or traditional shopping channels.

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November 28, 2016

The Pros, Cons, & Logistics Involved In Popup Stores (PODCAST)

This podcast was based on a request from a listener who wanted to understand more about how to set up and operate a popup store.  I though it was such a good idea, and not a topic we’ve covered a lot on this site, that I reached out to Matthew Greenwell of Storefront, a technology…

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November 17, 2016

Alert Your Customers To Holiday Deadlines

Like it or not, the holidays are rapidly approaching (or bearing down on us – depending on how stressed you are!) and if you derive some sales during the holiday season then you know how stressful this time of year can be.  To try to minimize your stress and maximize your orders, the best thing…

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November 1, 2016

Amazon Looking To Step Further Into The Grocery Space

Every Tuesday around 5am I hear a familiar sound out on the street. It’s a big, green truck delivering groceries for a neighbor. While Amazon is making inroads with its Amazon Fresh program, the big online retailer is actually looking at how they can start making inroads to the brick-and-mortar space as well.  

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October 27, 2016

Are You Shipping Fast Enough?

Blame Amazon; specifically Amazon Prime.  The other day I placed an online order from a large retailer and then waited…and waited…and waited…for the order to arrive.  To the large retailers’ credit, they sent me a confirmation email, they sent me the shipping tracking number, and I’d paid for normal shipping.  But still, compared to Amazon…

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October 21, 2016

What Are You Doing To Retain Online Customers?

If you’re not already celebrating every time someone makes a purchase through your website (or though your Etsy/other store), you should be.  It takes a tremendous amount of work to get a customer to purchase a food item from a small brand they may either not know or just be passingly familiar with.  So congratulations!…

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