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Creating a successful food business takes more than just good recipes.  In addition to making a great product, you also have to build a strong brand, engage with your customers, and grow sales.   Learn more about the different components of small food business ownership.

Sales & Customer Experience:

February 16, 2017

Don’t Count On Customers Showing Up Tomorrow

I had the opportunity to be part of a Jeffersonian dinner last week. The way it was explained to me, Thomas Jefferson liked to get a diverse group of 12-14 people around a dinner table and then moderate questions based on a certain theme. The goal is that everyone at the table has a chance…

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February 6, 2017

Understanding Channel Margins (PODCAST)

This is a short Q&A style podcast based on a listener’s question about channel margins and how those should be taken into account when it comes to setting a pricing strategy. http://media.blubrry.com/smallfoodbiz/p/content.blubrry.com/smallfoodbiz/SmallFoodBusinessQA2.m4aPodcast: Play in new window | DownloadSubscribe: iTunes | Android | RSS

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December 7, 2016

Guest Post: What To Bring To A Retailer Pitch Meeting

Starting out in the food business can be intimidating, especially when you have to go up against household name brands to score a space on grocery store shelves without the help of a product broker. But, if you do manage to land a pitch meeting with a grocery store chain, make sure you go above…

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