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Our Insights

Fresh from the Knowledge Pantry

Creating a successful food business takes more than just good recipes.  In addition to making a great product, you also have to build a strong brand, engage with your customers, and grow sales.   Learn more about the different components of small food business ownership.

Knowledge Pantry

Sales & Customer Experience:

September 2, 2015

How Customers Make Decisions

Every person goes through, roughly, the same 5 steps when they’re making a decision to purchase a product – be it a cupcake or a Cadillac.  Knowing what this process is can and should play a huge role in how you market you company.

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July 20, 2015

What’s An Appropriate Customer Service Response Time?

I don’t know about you, but I’ve been running into this a bit lately and wonder if  anyone has any thoughts or ideas to share.  As entrepreneurs, we know that our customers are #1 and we want to get back to each and every one of them as quickly as possible.  But as small businesses,…

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June 25, 2015

Supermarkets Changing In Face Of Consumer Demand

Supermarkets are struggling – that’s no big secret these days.  As mass food manufacturers are losing sales to smaller brands (see article from earlier this week), supermarkets – long the mainstay of mass manufactured products – are also losing share.  To stem this lose, supermarkets and ‘big box’ retailers (like CostCo and Target) are looking to…

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May 26, 2015

Amazon Said To Be Launching A Platform For Artisan Producers

Amazon, the behemoth e-commerce site that reportedly has 278 million active accounts, is said to have recently approached Etsy sellers via email encouraging them to check out Amazon’s new marketplace for artisans called Handmade.   First reported in the Wall Street Journal, Etsy and Amazon have both declined to comment but it’s left the artisan world…

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