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Our Insights

Fresh from the Knowledge Pantry

Creating a successful food business takes more than just good recipes.  In addition to making a great product, you also have to build a strong brand, engage with your customers, and grow sales.   Learn more about the different components of small food business ownership.

Knowledge Pantry

Sales & Customer Experience:

September 18, 2014

Do You Have A Food Safety Communication Plan?

You take great care to make sure that your products are safe for consumers but what happens if something goes wrong?  It’s a terrible thing to think about but if you had to issue a recall for your products, do you have a plan in place that would help you quickly notify everyone who may…

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September 4, 2014

10 Things You Can Do To Make Your Website Attractive To Online Shoppers

I wanted to title this article ‘Please Take My Money’ but was concerned about the influx of email from Nigerian princes who just need my bank account information so they can wire me their fortunes.  But it’s true, sometimes small businesses make it incredibly hard for online shoppers to actually give us their money.  As…

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August 1, 2014

Wholesale Book Now Available In Kindle Format

It feels like it’s been a heavy week here at Small Food Business between the earlier article this week about Greta and then talking about business disasters, so let’s lighten it up this Friday with some happy news.   Getting Your Specialty Food Product Onto Store Shelves is now available in e-book form for Kindle…

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July 22, 2014

Are You Really Listening?

I had the opportunity earlier this month to head to France for a week.  With a free place to stay being offered up and wonderful company, it sounded like the perfect getaway.  Not to mention, it had been at least 15 years since I was last in France which is a long time for someone…

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