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Our Insights

Fresh from the Knowledge Pantry

Creating a successful food business takes more than just good recipes.  In addition to making a great product, you also have to build a strong brand, engage with your customers, and grow sales.   Learn more about the different components of small food business ownership.

Knowledge Pantry

Sales & Customer Experience:

October 6, 2015

Does Exclusivity Make Sense For Your Food Product?

Between e-commerce growing, mass store sales growing, convenience store sales growing, retailers these days are under more pressure than ever to figure out how to get customers to keep coming through their doors and, most importantly, to keep making purchases.  One way they’re doing this is by offering customers exclusive products.   While that may…

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September 2, 2015

How Customers Make Decisions

Every person goes through, roughly, the same 5 steps when they’re making a decision to purchase a product – be it a cupcake or a Cadillac.  Knowing what this process is can and should play a huge role in how you market you company.

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July 20, 2015

What’s An Appropriate Customer Service Response Time?

I don’t know about you, but I’ve been running into this a bit lately and wonder if  anyone has any thoughts or ideas to share.  As entrepreneurs, we know that our customers are #1 and we want to get back to each and every one of them as quickly as possible.  But as small businesses,…

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June 25, 2015

Supermarkets Changing In Face Of Consumer Demand

Supermarkets are struggling – that’s no big secret these days.  As mass food manufacturers are losing sales to smaller brands (see article from earlier this week), supermarkets – long the mainstay of mass manufactured products – are also losing share.  To stem this lose, supermarkets and ‘big box’ retailers (like CostCo and Target) are looking to…

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