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Fresh from the Knowledge Pantry

Creating a successful food business takes more than just good recipes.  In addition to making a great product, you also have to build a strong brand, engage with your customers, and grow sales.   Learn more about the different components of small food business ownership.

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Sales & Customer Experience:

February 5, 2016

Walk A Mile In Their Shoes

There’s an old saying about how you can’t really understand someone until you walk a mile in their shoes.  Interestingly, the same thought holds true in business too with regards to how we treat our customers.  When was the last time you put yourself in your customers’ shoes to see what its like to interact…

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February 2, 2016

How Thomas Keller Handles Bad Reviews

Having someone say something negative about your business is one of the negative parts of being an entrepreneur.  And perhaps because we produce food for other people to eat, when someone comments that our food isn’t that great, it can feel like someone stuck a knife through your heart.  Unfortunately, though, bad reviews – be…

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January 25, 2016

Findings & Takeaways From The 2016 Winter Fancy Food Show (PODCAST)

Typically we speak with experts or food entrepreneurs in this podcast series, but in today’s podcast it’s just me.  About a week ago, I returned from one of the biggest industry trade shows of the year – the San Francisco Fancy Food Show that is put on by the Specialty Food Association – and I…

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November 23, 2015

Can Your Business Use A Little Caffe Sospreso?

In this week as we (in the US) focus on what we’re thankful for, it seemed a fitting time to talk about what your business could do for others.  I realize that what I’m about to propose won’t work for every business or every business model but I ask that you take a few minutes…

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November 12, 2015

Does Yelp Make A Difference For Food Businesses? (INFOGRAPHIC)

A student in one of my food business classes asked this question the other day and then followed it up with ‘and if so, what are small businesses supposed to do about negative reviews?’   Since it’s not a topic we’ve spent much time discussing on this site, I set out researching it and came…

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November 4, 2015

Holiday Food Sales Predictions – Keeping The Grinch At Bay

Halloween wasn’t even finished before stores started putting up their holiday displays.  While this may be frustrating to last-minute candy shoppers (cough, cough – she says), there’s good reason behind this.  For many retailers – brick and mortar and online – the holidays can bring with it a huge bump in revenues.  This isn’t just…

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