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Fresh from the Knowledge Pantry

Creating a successful food business takes more than just good recipes.  In addition to making a great product, you also have to build a strong brand, engage with your customers, and grow sales.   Learn more about the different components of small food business ownership.

Knowledge Pantry

Sales & Customer Experience:

October 21, 2016

What Are You Doing To Retain Online Customers?

If you’re not already celebrating every time someone makes a purchase through your website (or though your Etsy/other store), you should be.  It takes a tremendous amount of work to get a customer to purchase a food item from a small brand they may either not know or just be passingly familiar with.  So congratulations!…

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October 3, 2016

Should I Hire A Demo Team To Grow My Business? (PODCAST)

Today’s podcast was inspired by a question from one of this site’s readers but is a question that I think applies to a lot of growing small businesses.  Check out today’s short and sweet podcast.  I’d also be interested in knowing whether you like this format and would like to see more of it incorporated…

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September 27, 2016

What Do You Want Your Customer Experience To Be?

We entrepreneurs spend a lot of time thinking through the minutia of product flavors, packaging, pricing, marketing, and more.  But have you given though to what you want your customer experience to look like and determined how you’re going to do that?

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July 7, 2016

Tracking Customers’ Happiness Via Coupon Codes

A few weeks ago I ordered from a new player in the specialty food retail segment.  It was a father’s day gift I ordered from them and was happy to see it shipped out ASAP so that it would arrive in time.  When it arrived though, I was less than happy to see that the…

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June 30, 2016

How To Make A Great First Impression

As we, here in the US at least, head into the holiday weekend, you may have the chance to meet a lot of new people – either through your business or via backyard holiday BBQs.  And, as you well know, the first impression you make has a huge impact on how people view you and…

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