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Our Insights

Fresh from the Knowledge Pantry

Creating a successful food business takes more than just good recipes.  In addition to making a great product, you also have to build a strong brand, engage with your customers, and grow sales.   Learn more about the different components of small food business ownership.

Knowledge Pantry

Sales & Customer Experience:

November 23, 2015

Can Your Business Use A Little Caffe Sospreso?

In this week as we (in the US) focus on what we’re thankful for, it seemed a fitting time to talk about what your business could do for others.  I realize that what I’m about to propose won’t work for every business or every business model but I ask that you take a few minutes…

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November 4, 2015

Holiday Food Sales Predictions – Keeping The Grinch At Bay

Halloween wasn’t even finished before stores started putting up their holiday displays.  While this may be frustrating to last-minute candy shoppers (cough, cough – she says), there’s good reason behind this.  For many retailers – brick and mortar and online – the holidays can bring with it a huge bump in revenues.  This isn’t just…

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October 23, 2015

The #1 Thing You Need To Do Before You Meet With A New Buyer

You have a meeting with a  buyer and you’re excited.  As well you should be!  This is a new potential account for your business and hopefully it will prove to be a successful and long-lasting one.   Before you step into that meeting though, there’s one thing you need to make sure you do.

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October 19, 2015

Handmade At Amazon Has Launched – So Far No Food Producers Though

Earlier this month Amazon officially launched Handmade At Amazon.   There has been talk about this all Summer (Small Food Business wrote about it here back in May).  Termed by some as a potential ‘Etsy-killer,’ this new platform in Amazon is open exclusively to artisans who produce items that are not made in a factory.

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October 6, 2015

Does Exclusivity Make Sense For Your Food Product?

Between e-commerce growing, mass store sales growing, convenience store sales growing, retailers these days are under more pressure than ever to figure out how to get customers to keep coming through their doors and, most importantly, to keep making purchases.  One way they’re doing this is by offering customers exclusive products.   While that may…

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