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Our Insights

Fresh from the Knowledge Pantry

Creating a successful food business takes more than just good recipes.  In addition to making a great product, you also have to build a strong brand, engage with your customers, and grow sales.   Learn more about the different components of small food business ownership.

Knowledge Pantry

Sales & Customer Experience:

June 25, 2015

Supermarkets Changing In Face Of Consumer Demand

Supermarkets are struggling – that’s no big secret these days.  As mass food manufacturers are losing sales to smaller brands (see article from earlier this week), supermarkets – long the mainstay of mass manufactured products – are also losing share.  To stem this lose, supermarkets and ‘big box’ retailers (like CostCo and Target) are looking to…

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May 26, 2015

Amazon Said To Be Launching A Platform For Artisan Producers

Amazon, the behemoth e-commerce site that reportedly has 278 million active accounts, is said to have recently approached Etsy sellers via email encouraging them to check out Amazon’s new marketplace for artisans called Handmade.   First reported in the Wall Street Journal, Etsy and Amazon have both declined to comment but it’s left the artisan world…

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May 18, 2015

Rewarding Your Customers For Helping Grow Your Business

Entrepreneurs are a creative bunch – there’s no doubt about that!  With limited resources, you seek out unique ways to drive business forward.  Recently, one entrepreneur shared with me their one-of-a-kind way of growing their business and they do it by counting on – and rewarding – their very own customers.

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May 12, 2015

Decluttering Your Email Inbox

According to my iPhone, I currently have 2,347 unread email messages*.  I only wish I was joking.  So today’s post is as much for me as it is for you.  With everything else you have to do as an entrepreneur, how can you work to stay on top of the seemingly never-ending email assualt?

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May 1, 2015

Sometimes ‘No’ Just Means ‘Not Now’

I’ve said it before, but you guys really are my inspiration and the source of my greatest learning.  I love sharing your thoughts and insights with all of us so that we can all work to grow stronger small businesses.  And today’s article, like many others, comes from a conversation I had with one of…

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April 30, 2015

5 Ideas To Help You Build A Customer Loyalty Program

Customer loyalty.  Every company wants to build a loyal customer base that purchases from them over and over again but how do you actually do it?  No one’s be able to crack the code just yet and provide a bullet-proof plan (though some companies – like Apple – have certainly managed to build a loyal…

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