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Fresh from the Knowledge Pantry

Creating a successful food business takes more than just good recipes.  In addition to making a great product, you also have to build a strong brand, engage with your customers, and grow sales.   Learn more about the different components of small food business ownership.

Knowledge Pantry

Sales & Customer Experience:

July 7, 2016

Tracking Customers’ Happiness Via Coupon Codes

A few weeks ago I ordered from a new player in the specialty food retail segment.  It was a father’s day gift I ordered from them and was happy to see it shipped out ASAP so that it would arrive in time.  When it arrived though, I was less than happy to see that the…

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June 30, 2016

How To Make A Great First Impression

As we, here in the US at least, head into the holiday weekend, you may have the chance to meet a lot of new people – either through your business or via backyard holiday BBQs.  And, as you well know, the first impression you make has a huge impact on how people view you and…

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June 27, 2016

A Food Entrepreneur Tackles Questions Around How Best To Grow (PODCAST)

In this one-on-one conversation with a food entrepreneur, we talk about her struggles to grow her business while keeping a handle on production and operations and how (and when) to approach investors for the finances necessary to grow.   http://media.blubrry.com/smallfoodbiz/p/content.blubrry.com/smallfoodbiz/Hummus.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSS

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May 19, 2016

Getting It Right When People Are Watching

I attended an event a few weeks ago where a number of handcrafted vendors were selling their wares. Overall it was a fun evening but one business in particular got me thinking. To set the stage for you, this small food producer had 5 different flavors of her product that she was sampling and selling….

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