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Fresh from the Knowledge Pantry

Creating a successful food business takes more than just good recipes.  In addition to making a great product, you also have to build a strong brand, engage with your customers, and grow sales.   Learn more about the different components of small food business ownership.

Knowledge Pantry

Sales & Customer Experience:

April 21, 2016

Increase Sales By Thinking In Terms Of ‘Share of Stomach’

Depending on what you produce, there may be a seemingly logical fit for when in the day your product is eaten.  For example, you’re a food truck that is out and about during lunch – then your products are probably eaten for lunch.  Or maybe you’re a granola company, chances are most folks are eating…

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March 25, 2016

The Price of “Wow” Customer Service

The other day two very pleasant gentlemen knocked on my door and tried to sway me to switch from ‘Cable/Internet Provider A’ to ‘Cable/Internet Provider B.’  The sales pitch they came armed with was that with option B, I would be saving $20-$30 a month.  How could anyone pass that up, they asked?

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March 15, 2016

Asking For Referrals

Word of mouth marketing has been proven, time and time again, to be the #1 way that consumers build trust in brands and companies.  In part this is because authentic word of mouth – when I tell you about Company X just because I love it – comes with no strings attached.  I, as the…

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March 1, 2016

How Your Company Is Perceived – Monthly Business Tip #187

This is why you want to try to understand how your customers perceive you and what they think about your company! Related Articles: Keeping Your Promises – Monthly Business Tip #006 Do You Know What People Are Saying About You? – Monthly Business Tip #92 Who’s Your Boss? – Monthly Business Tip #83

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February 24, 2016

The #1 Sales Rule

The podcast published earlier this week talked a bit about understanding how the distributor/food broker/buyer world works in the specialty food industry.  As a quick followup to that, I wanted to add today’s article – no matter who you’re talking to about your product, be it the end consumer, a store buyer, a food broker, or…

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