Latest News

Fresh from the Knowledge Pantry

Creating a successful food business takes more than just good recipes.  In addition to making a great product, you also have to build a strong brand, engage with your customers, and grow sales.   Learn more about the different components of small food business ownership.

Sales & Customer Experience:

March 20, 2017

What You Need To Know Before Walking Into A Buyer Meeting (PODCAST)

Industry expert Tim Forrest, of Tim Forrest Consulting, shares insightful information about how food brands can best be prepared when walking into a buyer meeting. Play in new window | DownloadSubscribe: iTunes | Android | RSS

Read more »

March 16, 2017

5 Tips To Maximize Your Online Sales

Yesterday we talked about utilizing as many sales channels as possible (and as many as you can manage – that’s no small task in and of itself) to help get your products in front of consumers where they are shopping today.  Because online sales of food is such a growing area, it seemed wise to…

Read more »

March 15, 2017

Simultaniously Focusing On Several Sales Channels

The landscape for food producers is so interesting now because it’s changing at such a rapid pace.  This is due in large part to how consumers are purchasing food products and those food brands who want to keep up and keep in front of consumers need to be prepared to be in multiple places all…

Read more »

March 13, 2017

Guest Post – Pros And Cons Of Hiring A Product Broker

Don’t have the financial resources (or time) to hire and train a sales team? You’re not alone. Many small food businesses don’t build an internal sales team, so how do they get their product into stores? Product brokers. These marketing intermediaries essentially replace the need for a sales team by doing all of the customer…

Read more »

March 9, 2017

Helping Your Customers Consume More Of Your Products

The other day I got into the back recesses of my kitchen cabinets and found a bevy of specialty food products.  You probably know exactly the type of thing I’m talking about.  There were specialty oils that had been gifted to me three holiday seasons ago that I was saving for a ‘special’ dinner (and…

Read more »

February 28, 2017

What Are You Doing To Keep Your Customers Coming Back?

I hate to say it, but chances are that your company doesn’t produce something so mind-blowing unique to the food industry that there isn’t something that a customer can’t replace it with.  I don’t mean to suggest that your products aren’t of the highest possible quality or that your flavors aren’t different from competitors, but…

Read more »