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Our Insights

Fresh from the Knowledge Pantry

Creating a successful food business takes more than just good recipes.  In addition to making a great product, you also have to build a strong brand, engage with your customers, and grow sales.   Learn more about the different components of small food business ownership.

Knowledge Pantry

Sales & Customer Experience:

October 28, 2014

Holiday Sales Forecast Looks Stale…For Some

It’s not even Halloween but as you well know, retailers are already chomping at the bit to get the holiday shopping extravaganza underway.   Businesses everywhere, food businesses included, are wondering what this holiday season holds and whether the season will be a feast or a famine.

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October 22, 2014

Top 10 Places People Are Purchasing Specialty Foods

The Specialty Food Association, in collaboration with Mintel Research, recently came out with updated information about where people are purchasing specialty foods.  From farmers’ markets to supermarkets, where are people doing their artisan food buying these days?

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October 8, 2014

Center Store Is Shrinking – How Does That Impact Your Business?

There’s a lot of talk lately about how ‘center store’ at supermarkets is shrinking.  If you’re not familiar with that terminology, what it means that the outer edges of supermarkets – typically where the produce, dairy, meats, deli, and prepared foods – are now taking up a greater footprint in stores.  

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September 18, 2014

Do You Have A Food Safety Communication Plan?

You take great care to make sure that your products are safe for consumers but what happens if something goes wrong?  It’s a terrible thing to think about but if you had to issue a recall for your products, do you have a plan in place that would help you quickly notify everyone who may…

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September 4, 2014

10 Things You Can Do To Make Your Website Attractive To Online Shoppers

I wanted to title this article ‘Please Take My Money’ but was concerned about the influx of email from Nigerian princes who just need my bank account information so they can wire me their fortunes.  But it’s true, sometimes small businesses make it incredibly hard for online shoppers to actually give us their money.  As…

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