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Fresh from the Knowledge Pantry

Creating a successful food business takes more than just good recipes.  In addition to making a great product, you also have to build a strong brand, engage with your customers, and grow sales.   Learn more about the different components of small food business ownership.

Knowledge Pantry

Sales & Customer Experience:

October 8, 2014

Center Store Is Shrinking – How Does That Impact Your Business?

There’s a lot of talk lately about how ‘center store’ at supermarkets is shrinking.  If you’re not familiar with that terminology, what it means that the outer edges of supermarkets – typically where the produce, dairy, meats, deli, and prepared foods – are now taking up a greater footprint in stores.  

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September 18, 2014

Do You Have A Food Safety Communication Plan?

You take great care to make sure that your products are safe for consumers but what happens if something goes wrong?  It’s a terrible thing to think about but if you had to issue a recall for your products, do you have a plan in place that would help you quickly notify everyone who may…

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September 4, 2014

10 Things You Can Do To Make Your Website Attractive To Online Shoppers

I wanted to title this article ‘Please Take My Money’ but was concerned about the influx of email from Nigerian princes who just need my bank account information so they can wire me their fortunes.  But it’s true, sometimes small businesses make it incredibly hard for online shoppers to actually give us their money.  As…

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August 1, 2014

Wholesale Book Now Available In Kindle Format

It feels like it’s been a heavy week here at Small Food Business between the earlier article this week about Greta and then talking about business disasters, so let’s lighten it up this Friday with some happy news.   Getting Your Specialty Food Product Onto Store Shelves is now available in e-book form for Kindle…

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