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Fresh from the Knowledge Pantry

Creating a successful food business takes more than just good recipes.  In addition to making a great product, you also have to build a strong brand, engage with your customers, and grow sales.   Learn more about the different components of small food business ownership.

Knowledge Pantry

Sales & Customer Experience:

September 27, 2016

What Do You Want Your Customer Experience To Be?

We entrepreneurs spend a lot of time thinking through the minutia of product flavors, packaging, pricing, marketing, and more.  But have you given though to what you want your customer experience to look like and determined how you’re going to do that?

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July 7, 2016

Tracking Customers’ Happiness Via Coupon Codes

A few weeks ago I ordered from a new player in the specialty food retail segment.  It was a father’s day gift I ordered from them and was happy to see it shipped out ASAP so that it would arrive in time.  When it arrived though, I was less than happy to see that the…

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June 30, 2016

How To Make A Great First Impression

As we, here in the US at least, head into the holiday weekend, you may have the chance to meet a lot of new people – either through your business or via backyard holiday BBQs.  And, as you well know, the first impression you make has a huge impact on how people view you and…

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June 27, 2016

A Food Entrepreneur Tackles Questions Around How Best To Grow (PODCAST)

In this one-on-one conversation with a food entrepreneur, we talk about her struggles to grow her business while keeping a handle on production and operations and how (and when) to approach investors for the finances necessary to grow.   http://media.blubrry.com/smallfoodbiz/p/content.blubrry.com/smallfoodbiz/Hummus.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSS

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