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Fresh from the Knowledge Pantry

Creating a successful food business takes more than just good recipes.  In addition to making a great product, you also have to build a strong brand, engage with your customers, and grow sales.   Learn more about the different components of small food business ownership.

Knowledge Pantry

Sales & Customer Experience:

August 1, 2014

Wholesale Book Now Available In Kindle Format

It feels like it’s been a heavy week here at Small Food Business between the earlier article this week about Greta and then talking about business disasters, so let’s lighten it up this Friday with some happy news.   Getting Your Specialty Food Product Onto Store Shelves is now available in e-book form for Kindle…

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July 22, 2014

Are You Really Listening?

I had the opportunity earlier this month to head to France for a week.  With a free place to stay being offered up and wonderful company, it sounded like the perfect getaway.  Not to mention, it had been at least 15 years since I was last in France which is a long time for someone…

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July 10, 2014

Feedback on the Fancy Food Show NYC

Last week, the National Association of Specialty Food Trade held their Summer Fancy Food Show trade show in NYC.  While I didn’t have a chance to attend because of previous commitments, David from North River Dry Goods, a snacks company, walked the show one day and shared his observations which he has given us permission to share with…

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June 13, 2014

Compassion As A Customer Service Strategy

Earlier this week, while waiting for a meeting to start in a local coffee shop, this concept of ‘surprising and delighting’ customers played out in front of me.  We all know that good customer service is important, but do we go above and beyond at all times? 

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