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Fresh from the Knowledge Pantry

Creating a successful food business takes more than just good recipes.  In addition to making a great product, you also have to build a strong brand, engage with your customers, and grow sales.   Learn more about the different components of small food business ownership.

Knowledge Pantry

Technology:

October 16, 2014

Your Customers Are Mobile – Are You?

Ok, fess up, who here has almost walked into something because your eyes have been glued to your smartphone.  The good (or bad, depending on how you look at it) news is that you’re not alone.  Nearly 3/4 of the US adult population now owns and uses a smartphone and almost 40% have a tablet….

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September 4, 2014

10 Things You Can Do To Make Your Website Attractive To Online Shoppers

I wanted to title this article ‘Please Take My Money’ but was concerned about the influx of email from Nigerian princes who just need my bank account information so they can wire me their fortunes.  But it’s true, sometimes small businesses make it incredibly hard for online shoppers to actually give us their money.  As…

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August 8, 2014

Is Your Website Home Page Doing It’s Job?

On average, you have about 10-20 seconds to capture someone’s attention and make them stay on your website to poke around a bit.  If your home page is where most people are landing, then you need to make sure it’s doing its job and getting people to stick around, learn more about your business, and ultimately…

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November 5, 2013

Harnessing the Power of Google Analytics

In yesterday’s Website Metrics webinar, Unmana Datta of Markitty.com shared with us that Google Analytics is on of the most powerful tools small businesses can use to measure traffic to their website. Not just how many page views you’re getting, but how long are people staying on your site, what are they looking at, and…

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