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Fresh from the Knowledge Pantry

Creating a successful food business takes more than just good recipes.  In addition to making a great product, you also have to build a strong brand, engage with your customers, and grow sales.   Learn more about the different components of small food business ownership.

Knowledge Pantry

Technology:

June 2, 2015

Is Your Website Responsive?

Here’s an interesting tidbit that my web developer recently passed along to me.  Google has changed up their search algorithm again and how responsive your site is can now have a huge impact on whether you even show up in Google searches any more!

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May 26, 2015

Amazon Said To Be Launching A Platform For Artisan Producers

Amazon, the behemoth e-commerce site that reportedly has 278 million active accounts, is said to have recently approached Etsy sellers via email encouraging them to check out Amazon’s new marketplace for artisans called Handmade.   First reported in the Wall Street Journal, Etsy and Amazon have both declined to comment but it’s left the artisan world…

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October 16, 2014

Your Customers Are Mobile – Are You?

Ok, fess up, who here has almost walked into something because your eyes have been glued to your smartphone.  The good (or bad, depending on how you look at it) news is that you’re not alone.  Nearly 3/4 of the US adult population now owns and uses a smartphone and almost 40% have a tablet….

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September 4, 2014

10 Things You Can Do To Make Your Website Attractive To Online Shoppers

I wanted to title this article ‘Please Take My Money’ but was concerned about the influx of email from Nigerian princes who just need my bank account information so they can wire me their fortunes.  But it’s true, sometimes small businesses make it incredibly hard for online shoppers to actually give us their money.  As…

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