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Fresh from the Knowledge Pantry

Creating a successful food business takes more than just good recipes.  In addition to making a great product, you also have to build a strong brand, engage with your customers, and grow sales.   Learn more about the different components of small food business ownership.

Knowledge Pantry

Technology:

November 5, 2013

Harnessing the Power of Google Analytics

In yesterday’s Website Metrics webinar, Unmana Datta of Markitty.com shared with us that Google Analytics is on of the most powerful tools small businesses can use to measure traffic to their website. Not just how many page views you’re getting, but how long are people staying on your site, what are they looking at, and…

Read more »

Harnessing the Power of Google Analytics

In yesterday’s Website Metrics webinar, Unmana Datta of Markitty.com shared with us that Google Analytics is on of the most powerful tools small businesses can use to measure traffic to their website.  Not just how many page views you’re getting, but how long are people staying on your site, what are they looking at, and what…

Read more »

September 6, 2013

One Final Note On E-Commerce Platforms

We’ve spent a bunch of time this week talking about various e-commerce platforms you might be able to use to sell your products online but to truly develop a significant online business it takes more than just getting a shopping cart and being able to take credit cards.  Like every business decision you make, to be…

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