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ROAM mobile food

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August 14, 2014

Small Food Business Is Headed To ROAM Mobile Food Conference

Following up on yesterday’s post about food trucks and mobile food businesses, I thought I’d mention that I’ve been invited to speak at the ROAM Conference this year.  ROAM is the premier industry conference for those who own and operate mobile food businesses and those who are hoping to get their own business rolling. 

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December 31, 2013

The Worst Food Product Launch Of 2013

With the goal of keeping it relatively light since week since most folks are still mentally – if not physically – on vacation, I thought it would be fun to take a look at what was the worst food product launch of the year.  This one was so bad in fact that it not only…

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February 18, 2013

Understanding Classes Of Trade (With Snazzy Graphics!)

Regardless of where you are in your business life cycle right now, you need to understand the various classes of trade, the ways that you can get your product to the end consumer, because each of these will affect how much money you make from each product.  I’m going to go into more depth about…

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August 14, 2012

Don’t Put All Your Marketing Eggs In One Basket

Remember MySpace?  Remember how MySpace was the social media darling of the moment and everyone who was anyone said you had to be on MySpace or you were simply nobody.  Well…when was the last time you checked in on MySpace.  Could the same thing happen to Twitter, FourSquare, or Facebook?

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July 8, 2011

Recipe – Lemon Squares

I liked the idea of finishing up the week, in which I posted about FourSquare, with a post for lemon squares.  FourSquare…Lemon Square…get it! Just so you know that I didn’t simply slap some recipe up here, finding the perfect lemon square recipe has been months in the works.  My husband, who is not a…

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March 11, 2011

Food For Thought

The following was written last night and scheduled to run first thing this morning.  Upon waking up I learned about the terrible earthquake and devastation in Japan.   My heart goes out to everyone affected. I don’t normally post recipes but this found its way into my inbox courtesy of Joy The Baker and it just…

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