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February 3, 2014

Determining Your Company’s Customer Lifetime Value

As small business owners, we intuitively know that loyal, returning customers are the best type of customers to have – especially in light of last week’s article where we talked about understanding the true cost associated with acquiring new customers.   But did you know it’s possible to actually put a value to them?

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November 11, 2013

Resources for Veterans Looking To Start Small Businesses

Did you know that 2.4 million small businesses are owned by US Veterans?  And that those firms employ some 5.8 million people?  Undoubtably the impact veterans have goes far beyond the combat field so today, in honor of Veterans Day here in the US, I wanted to share with readers some of the resources that are…

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July 12, 2013

Entrepreneur Spotlight – The Goods – Gluten Free Treats

Mark Berger’s wife describes him as a renaissance man.  Throughout his life he’s had a multitude of jobs ranging from photography to landscape contractor but it’s this wide range of careers that have given him the skills necessary to be attract the eye of Whole Foods less than a year after he started his new…

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June 17, 2013

Is Your Company Innovative?

I was asked the other day to name some small companies I felt were cutting-edge innovative.  By innovative, I don’t mean creating new technology products, finding the cure to some disease, or building the lastest-greatest building/space ship/iPod.  No, specifically within the realm of retail and consumer products, who is doing something innovative that makes you…

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May 13, 2013

Targeting Moms By Understanding Their Buying Decisions

Continuing our Mother’s Day theme for one more day, we all know that moms are special but did you know that they are also one of the most powerful consumer groups?  Women over 16 make over 85% of all purchasing decisions.  That’s more than $2 trillion (yep, with a t!) in buying power.   Given that approximately 68%…

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