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Small Food Business is proud to offer these upcoming webinars for food business entrepreneurs.  While taking part in the live webinar is always encouraged, we know you’re busy so all webinars are recorded.  Registered participants receive a copy of the recording so that you can watch the webinars at a time that’s convenient for you.  Space is limited so please register in advance.

Jumpstart Your Wholesale Business
Selling your products wholesale to retailers is one of the best ways to increase your sales and your brand awareness. But getting onto retailers’ shelves is no easy task. In this multi-week course we’ll talk through the different players in the wholesale market – everyone from buyers to brokers to distributors – and the roles they each play, how and why you work with each and at what points in your business, as well as fundamental issues you have to take into account like your product packaging, point of purchase marketing, and promotional strategies to makes sure that once your products are on retailers’ shelves they stay there!
Tuesdays 10-11:30a PST, April 8- April 29
Cost: $198
Click here to register

Batter Up!  Perfecting Your Elevator Pitch
With spring so comes baseball season which makes this the perfect webinar to open our spring quarter with. Being able to concisely explain what your business is and what it does in a manner that engages and ‘hooks’ people can open doors for you. In this one-hour webinar we’ll look at how to construct your pitch so that you’ll always be batting a thousand.
April 24, 10-11a PST
Cost: Free
Click here to register SOLD OUT

Harnessing The Power Of e-Newsletters
Facebook and other social media tools may be entrepreneurs’ favorites when it comes to building and connecting with an audience, but with those you don’t always have control (do you know that Facebook does not share your posts with all of your followers unless you pay for it?). With e-newsletters you control what’s being said, seen, and can track how people are interacting with your brand and your messaging. This webinar is focused on providing you with the information you need to create a powerful e-newsletter strategy of your own in the most cost-effective manner possible.
May 7, 10-11a PST
Cost: $45
Click here to register

The Good, The Bad, & The Ugly of Selling Online
Putting your products online is not a web strategy and the truth of the matter is that with millions of websites out there, food businesses need to take a multitude of things into consideration if you want to drive online sales. Whether you have (or are thinking of creating) an online store of your own or whether you’re working through a third party like Esty or Shopify, we’ll look at the good, the bad, and the ugly of online retail as well as what you need to know to help you maximize your online sales.
May 27, 11-12p PST
Cost: Free
Click here to register Just 1 spot left!

Facebook U – Best Business Practices
Have you thought about building a Facebook business page but don’t even know where to start? Are you confident that you’re doing everything you can to maximize your business’ Facebook presence? If any of the above sound like you be sure to sign up for this webinar. During the 75-minute webinar we will focus on tips, tricks, and best practices to help you maximize your time and effort on Facebook but you’ll also be sent a ‘Facebook U’ start-up guide that will walk you through some of the basics of getting started with Facebook that’s perfect for those new to Facebook for business.
June 2, 10-11:15a PST
Cost: $75
Click here to register

Webinar Information & FAQs:

Unless otherwise noted, space is limited for these webinars and registration is required.

Please note, readers who also subscribe to the Small Food Business e-newsletter are given advance notice of upcoming webinars and invited to register first. We apologize in advance if a webinar you’re interested in has sold out.

What if that day/time doesn’t work for me?

Webinars, with the exception of eXtention webinars, will be recorded and made available for 30 days to anyone who has pre-registered. Unfortunately if you don’t pre-register we will not be able to give you access to the webinars after the fact.

How much will this cost me?

Each webinar has a different cost which is noted in the webinar description though keeping them affordable and accessible to all entrepreneurs is the primary concern.

What will I need for the webinar?

You will need a computer and internet access as well as a telephone as you will be provided with a conference call number to dial into. Telephone charges may apply based on your agreement with your personal telephone carrier.

I wish you’d do a webinar on….

Let me know if you have an idea for a webinar or if there’s a topic you’d like to see covered. Please email these comments/ideas to info (at) smallfoodbiz (dot) com with ‘Webinar Suggestion’ in the subject line.

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