Categories:

Marketing

May 2, 2011

Timing Is Everything

You’ll have to bear with me for a minute as I want to share a story about something that happened at my part-time nonprofit job last week.  While not food business related, it’s a good example of what not to do regardless of whether you work for yourself or someone else.

If you haven’t heard, there was a bit of a wedding last Friday.   While everyone at my nonprofit job knew about it outside of work, on the job we were focused on a very important announcement of our own.  Something we had spent months planning, crafting, and working on the messaging.   For the last several months those of us who worked on this project (yours truly included) had planned to “announce” this news on Friday.  We just didn’t put two and two together and realize that our announcement would end up competing with the wedding of the century.

You want to take a guess as to how our news went over?  Any guess how many news sources picked it up and ran with it?  So chalk this up as a lesson learned.  No matter what you’re working on or how big or small your company is, you sometimes need to stop and take yourself out of your micro-bubble to see how something else going on in the world – even if it’s totally unconnected to you – may have an impact on what you’re working on.