July 11, 2011
I mentioned earlier that I was working on a second book over the summer with the goal of having it ready for my editor come September. Back in early June though my editor called me and said that from a timing standpoint she wanted to be able to review the book in July instead of September and I’m basically now shooting for a September release instead. This has meant a lot of early mornings of writing for me but I’m excited to announce that as of today my next food business book headed off to my editor.
The new book, Food On Wheels: The Complete Guide To Starting A Food Cart, Food Truck, or Other Mobile Food Business, is – as the name hopefully conveys – focused on providing all the information necessary to help entrepreneurs start-up a mobile food business. Here’s an excerpt from the back cover:
Food trucks are hitting the streets from Miami to Maui but greasy reheated tacos and soggy burgers are a thing of the past. Today’s mobile eateries have foodies flocking for gourmet bacon jam burgers, delicious Parisian-style crepes, and decadent handcrafted organic ice cream cones to name just a few. A less expensive alternative to opening a brick-and-mortar restaurant, food trucks, food carts, and even food bicycles can be started by anyone whether you’re a trained chef or an amateur baker. If you’ve ever dreamed of jumping on the food truck bandwagon this book will provide you with all the information necessary to get you on the road. Highlights include:
- Understanding all the startup costs and sources for purchasing or leasing your kitchen on wheels;
- Building a business plan that will guide decision making and set you up for success;
- Obtaining the business licenses, health permits, and parking permits necessary to legally operate;
- Scouting locations for optimal visibility and sales;
- Calculating your true product costs and how to price your menu in a way that will be profitable;
- Connecting with customers inexpensively by using traditional marketing tools and social media to keep them coming back for more; and
- Appendices containing detailed worksheets that clearly walk you through the financial side of the business and comprehensive lists of resources and business licensing offices divided by state and territory.
Since, in the midst of these dog-days of Summer, September feels like another lifetime away, I’ve set up a Food On Wheels mailing list so that you can be alerted by email when the book is available for purchase. If you want to be added to the mailing list simply click here to sign up. As always, I promise not to share your information with anyone and won’t spam you (no more than 1-2 emails total – I promise!). Joining the mailing list does not require you to purchase a copy of the book or e-book when it’s available and, of course, you can unsubscribe from the mailing list at any time.
In the meantime, be sure to check out all the other Food Truck (and food cart, food trailer, food bicycle…) posts here.