July 19, 2011
Building off of yesterday’s post, I felt it was worthwhile to bring up some additional features of Google+ that might impact you as a small food business owner. According to an article published by HubSpot, Google+ makes it incredibly easy for emails to be shared with a simple click of a button. Imagine this, you send out a compelling email to your customers – many of whom have gmail accounts – and a portion of those are so excited by what they read they post it to Google+ by simply clicking a button in their Gmail inbox. What’s more, because Google+ allows users to create targeted groups via the Circles feature, anyone who forwards your email will likely forward it to a group of people that is interested in similar things and so on and so forth. You can see how quickly this can go viral but, more importantly to you as a small food business entrepreneur, how it can go viral to people who want to hear what you have to say.