July 21, 2011

Are You Ready For Your Closeup?

I had a photo shoot earlier in the week to get some professional headshots.  Truth be told, I simply do not like having my picture taken.  Product photos though are another matter entirely.  I actually look forward to the product photo shoots I have throughout the year as those photos are the lifeblood of my business.

No matter how you plan on selling your food – be it online, at farmers’ markets and festivals, through retailers, or via a roving food truck, if you plan on doing any type of marketing whatsoever you will need professional-looking photos to help tell that story about your product.   If you’re talent and have a good camera it is absolutely possible to take good product pictures on your own and, with a little help from PhotoShop or another photo software, you can crop, highlight, and edit to your heart’s content.  

For those with less photo talent – like myself – the secret to professional looking food photographs is to hire a professional photographer and pay them to take the pictures.  I realize this isn’t the cheapest possible option but I know that in my list of skills photographer is not something I can claim as a competence.   Granted, a nicer camera would probably go a long way in helping me take better pictures but the truth of the matter is that I’d spend all that money on a good camera only to still end up with mediocre shots.  Since photos are so important the answer for me is to spend money with someone who takes photos for a living (and truth be told, I’ve never been disappointed).

Whichever option you decide is best for your business, make sure that the photos you put in front of your audience are a beautiful representation of your work.  In a word – make sure they’re mouth-watering!