July 25, 2011
Two weeks ago I had the pleasure to interview Jennie Broderick of Sassy Sweet Treats for another writing project I’m working on. During the course of the interview I asked Jennie about her favorite marketing techniques and she replied that social media – specifically Twitter – was a core part of her marketing strategy. The reason is that Twitter enables her to create a conversation and build a relationship with customers and it costs her nothing but time.
“But,” I asked, “in between all of your baking, packaging, shipping, selling, administrative tasks, etc., etc., etc., how do you even find time for Twitter?”
Her answer was very simple and straight forward. “I simply make time in my schedule for it every day. I call it my Twitter Time.”
If you’re like me – someone who joined Twitter with the best of intentions but have a tendency to drift away from it – this was a good reminder that if you commit to it and make time for it, Twitter can be a powerful and very cost-effective marketing tool for you. As such, the rest of this week will be dedicated to making Twitter work for your small food business. If you’re already a Twitter pro much of this will be old news for you, but many food entrepreneurs I talk with *want* to join the social media craze but simply don’t know where to start. So if you’re in that later category here’s what you can look forward to this week:
- Tuesday: Getting Followers
- Wednesday: Some Basic Twitter Etiquette
- Thursday: Make Twitter Work For You
- Friday: Twittering Journalists – How to use Twitter to help you get press
It would be remiss of me not to mention that SmallFoodBiz is also on Twitter (@smallfoodbiz.com) and I’m trying to follow Jennie’s advice and carve out a few minutes several times a day to check out what’s going on in the Twittersphere.