August 17, 2011

The Brand of You

This was my former profile picture. In all fairness, that really is a photo of me!

In Starting A Part-time Food Business, I talked about how important you are to your own small business brand.   Part of what makes your brand unique and differentiated from the Big Brands is that there is a real person and a real story behind the food you make.   If you have a website, or plan to once you get your business up and running, you should include that story somewhere so that people can learn more about who you are and why you are passionate about the food you make.   Along those same lines you should include a picture of yourself so that people can put a face to that story.

“Wait a minute,” you – a savvy reader who’s looked through this entire site – say, “there’s no photo of you on this site.”   Yep – I realize that and for that I’m sorry.   I’ve always been protective of my privacy and thought that by not including a headshot I could help maintain my anonymity.  The truth of the matter though is that it’s not this site has so many millions of readers that I’m going to be recognized on the street any time too soon.  Nor do I think that writing about the intricacies of the small food business world is something that will likely have paparazzi camped out on my doorstep anytime too soon.  So you’re right – what is good for the goose should be good for the gander.  As such, I have finally added a real headshot to the About section.  

What do you think about putting your photo out there on the public domain?  Is that something you worry about or do you think it helps your business image?