Categories:

Opportunities

September 9, 2011

Get Your Food In The Hands of Celebrities

Raise your hands – how many of you read this title and thought I was going to pitch you on how you too could get your food into the hands of celebrities, get it pictured in all the glossy magazines, and how that would make you mega-rich for only a small upfront investment?  I promise you I’m not going to do that.

Instead I’d love to know your thoughts on whether you think celebrity “endorsements” (and by this I mean celebs being pictured with your product or handing out your product in red carpet rooms – not actually paying for the celeb to endorse it) are worthwhile.  Has anyone ever tried it?  What were the results?

I’ll let you in on a little secret, I have tried it but you’ll have to check back on Monday to hear about my experiences.  In the meantime, I’d love to hear from the rest of you.  If you haven’t tried it would you if it were offered to you?  Why or why not?

2 comments on “Get Your Food In The Hands of Celebrities

  • Torrey on said:

    Hi!

    I love the forward-thinking aspect to this but I was trying to recollect if I’ve ever seen a celebrity on the red carpet with a food product….I guess I don’t watch many awards shows so maybe I’ve missed it.

    The thing that pops into my head is getting it into the hands of a talk show host to give away on one of their shows….Ellen for example would be fantastic…or Rachel Ray…..or someone on the food network???

    Looking forward to reading about your experience!

    • smallfoodbiz on said:

      Torrey,

      I have seen some of the grab bag stuff sometimes contains food (usually one of the entertainment shows will do a round up of what’s in the bags) but usually more “big brand” stuff than independents. I agree – the whole Ellen, Rachel Ray, Food Network, or…when she was still around…Oprah would be fantastic. I’ve sent samples to those folks before but haven’t had any luck. Not sure if that’s one of those things that’s best to hire a PR firm for or if it’s just a matter of the stars aligning and it being your winning day!