December 27, 2011
This post is courtesy of Brandon Serna on behalf of FASTSIGNS.
Making your food truck stand out from the rest and leaving a lasting impression on your customers are some of the most important steps you can take with your food truck business. Since this industry doesn’t have many other factors that can ‘wow’ customers and make them coming back for more, you need to make sure everything you do provide is exceptional, the food, service and your appearance. You could offer the best smothered burrito in the city but if your burrito truck is faded and rusted on the outside many people will be second guessing giving you a shot. Here are some important aspects to try to keep in mind when planning out and designing a food truck wrap.
Since many exterior graphics on food trucks are applied by a permanent vinyl wrap, a lot of planning should be taken into account before applying on your truck. Try to keep in mind and think about what you want your customers to see and where you want that to be. For example, it’s very important to setup the right side of the food truck with a menu or a design that will compliment where you are serving from because normally when you’re parked on the street customers will be walking up to the passenger side. Another thing to keep in mind is the exterior and siding. Is it perfectly flat? Does it have windows or large wheel arches? You use any of these aspects to help make a very creative and distinct exterior to your vehicle as you can wrap wheel wells and even windows.
This will be the best opportunity to solidify a brand name, a look or even logo. If you are new to the business this will be the first impression you get to leave on your customers and make your truck stand out from the rest. This is your moving restaurant and you need to treat it as such. Make it stand out from the rest and make it yours.
Wrapping your food truck is one of the best investments you can make for your food truck business. This serves as a very durable finish and long-term advertisement. Unlike many advertisement options in the food industry like TV commercials and online advertising, this is not a recurring payment. Once you pay for the wrap and have it installed it’s done. Whenever you are on the road hundreds of eyes are glancing at your business and the more interesting and nice you make it look, the better impression it will leave on future customers. Another thing to keep in mind is that the vinyl wrap will be covering the paint of your truck; this will serve as a barrier against the elements especially the sun. Also it can hide dull and faded paint underneath the wrap.
These are just a few of the things you’ll need to consider when choosing your food truck wrap. The design process may seem daunting, but if you work closely with an experienced professional, you’re sure to end up with a fun, functional and memorable design that works for your business.