February 8, 2012

Is Your Website Optimized?

seo search_engine_optimizationIf your business has a website then you have undoubtably received unsolicited emails from ‘experts’ who promise that they can help get your site top ranked with Google for the key words that are important to you.  It sounds good, doesn’t it?  But is it worth the expense?

For what they promise is a small sum, these emails indicated that you will be given “white hat” (aka – legal) ways that you can manipulate the system and improve your site’s rankings. In fact, oftentimes these experts will even guarantee that their techniques will bump your site into one of the top three sites on Google!  If this is one of those things that sounds too good to be true then you’re right.  Oftentimes the techniques these so-called experts aren’t quite as legal as they promise and can in fact get your site banned from Google and other search engines.

The fact that when David Hogue contacted me he didn’t promise me the moon and the stars is exactly why I read his email.  As an experienced web designer and search engine optimization (SEO) expert, he knows that many of the promises the  other ‘experts’ make are either not possible or not legal.  What he offered instead was to do an evaluation of my site to help this generate more traffic.  Oh – and he offered references.  Gotta love it when someone actually offers legitimate references!

The interesting thing about David’s approach is that he creates a 45-minute password-protected video critique that covers every aspect of your site including suggestions for changes and additions.  When I hired him* to do a review of my site, I was very impressed with the fact that he didn’t limit his critique to simply changes that could be made to improve my search ranking and therefore increase my site traffic, but he also made suggestions about things on the site itself that should be changed to improve the visitor’s experience and keep people on the site longer.

As a business person though I’m sure you’re wondering whether there actually was any return on the money I spent with David.  First of all, I have to be honest and say that I haven’t yet had a chance to make all the changes he recommended, but even with only a portion of the changes made I’ve noticed that my site traffic has essentially doubled.  If your website has  a retail component and getting customers to your site to order from you is a key piece of your business strategy then you know how important it is to get as many eyeballs on your site as possible.  Given that his services cost me less than $200 (the price his services were at that time), I consider that to be money very well spent.

David’s is offering SmallFoodBiz readers the opportunity to purchase an SEO evaluation for $150 which is a discount over his current small business price of $300 for any evaluations booked by February 29, 2012.   To learn more, visit David’s site and, to receive the discount, be sure to tell him that you are a reader.

* As always, I paid for this service and did not receive preferential treatment or a discount in exchange for this review.

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