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Marketing

March 15, 2012

What Should Be On Your Business Card?

business cardI’m getting ready to head to the International Association of Culinary Professional’s annual conference in New York and, in advance of the event, am having new business cards made up.  This has made me think about what exactly should be on a business card these days and I’d love your advice.

Thus far I’m planning to have my name, company name (Small Food Business), title (still working on a good one if any of you have any ideas let me know!), phone number, email address, website, and a picture of my new snazzy logo.  That’s the basic stuff, right?  What else?

  • Should Facebook pages be included or something along the lines of “Follow Us On Facebook”
  • What about Twitter handles?
  • QR Codes?  Last year everyone was talking about how QR codes had to be on everything you did but other than folks I talk with who work in the tech industry, it doesn’t seem like the whole QR code concept has really caught on in other industries.

What do you think?  Am I missing anything?  Anything you’ve put on your card or seen on others that you love (or that you hate)?  What do you think makes a business card either stand out or sink to the bottom of the pack?

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7 comments on “What Should Be On Your Business Card?

  • Nicole on said:

    Nice shiny photos! Our business card is shiny, high quality and has a photo of our caramels. We skipped the phone # since we’re on online company too.

    • smallfoodbiz on said:

      You’re so right about photos for food companies – especially if you’re going to be taking those cards to a tradeshow or other event where, at the end of it, people are going to have massive amounts of business cards. That picture of your product can help your card stand out and remind folks who it is you are and what it is you do.

  • mfnaughton on said:

    I know, the business cards can be tricky, and oh so important to some companies and new clients.

    Everything sounds good, you were saying the title is still up for discussion. I had a commercial cleaning company once and I thought the title “owner” was so bland. Fortunately, I had accounts already, so I didnt really need a cool card.

    I love new words and I was thinking instead of “owner”, how about Established Retainer.

  • chrispalmberg on said:

    Business cards have become a way to brand yourself. In a major conference, it’s not hard to find yourself with a hundred or more business cards from contacts. The question is not what you should put on the card, but rather who you want to be. People won’t remember that the owner of Squealer’s Restaurant is also the guy who regionally distributes Big Poppa’s BBQ Sauce, and that the same guy is also a catering guru in Speedbump, NC.

    Make sure that the cards you are carrying are role-specific. If you blog to promote your catering business by giving out simple party-planning advice, with appetizer recipes, etc., absolutely, put your twitter tag & blog address on the catering card. And only give it to people who might need you to cater an event, or who are trying to start a catering business who you offered to mentor.

    I’d even go so far as to recommend carrying separate cards for each “role” you’re playing at the conference.