October 4, 2012

More Consumers Then Ever Purchasing Specialty Foods

more consumers buying artisan foodLots of people intuitively believe that specialty foods – which is defined as “premium quality,” oftentimes made by small producers – is hotter than it’s ever been before but now there’s research to back that up.  A recent report produced by Mintel Research titled “Today’s Specialty Food Consumer” indicates that 66% of adults have purchased specialty food in the past six months which is an increase of 7% from 2011 results.  While the full report won’t be published until October, there are some other interesting tidbits that are coming out about this survey’s findings.

  • Consumers are spending an average of $20 per week on specialty food;
  • Coffee and chocolate top the list of the types of specialty food most likely to be purchased online;
  • Product recommendations from friends and families is a driving force behind specialty food purchases;
  • Consumers purchase specialty food products both for everyday and as a way to treat themselves;
  • More than half of specialty foods consumers purchase products from companies that benefit charities or have a charitable element.

The above information was made available through the National Association for the Specialty Food Trade.  Mintel surveyed 1500 adults over the age of 18 from around the U.S.

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