December 3, 2012

3 Ways To Thank Your Customers This Holiday Season

Your mom was right when she said that manners were important and we’re not just talking about table manners.  Minding your P’s and Q’s in business can go a long way in helping you win over customers.  So let me ask you, when was the last time you thanked your customers for being customers?

In our busy lives, especially during this busy time of year, it’s often so easy to let the little things slide and saying thank you in one of those things that can get lost in the holiday shuffle.  But a simple thank you can help you stand apart from your competitors who are constantly hounding customers to BUY BUY BUY!   Below are three easy, inexpensive ways you can reach out and thank your customers:

  1. An old-fashioned thank you card.  With so much technology at our fingertips, an old-fashioned thank you card – mailed with a real old-fashioned stamp! – will likely be a welcome surprise in customers’ mail boxes this year.  This is a great tactic to use if you have a mailing list.  A simple tip – purchase quality thank you cards through a resource like ,, or with a generic holiday message that doesn’t include the year.  For example – “Wishing you a joyous holiday season and a happy new year” as opposed to “Wishing you a joyous holiday season and a happy 2013” means that any cards you don’t use this year can be reused at a later date.
  2. Give customers something.   Everyone likes to receive something special and now’s the perfect time to give your customers something for all they’ve given you this past year.  Maybe you want to include a trusted holiday family recipe in your e-newsletter (sharing that story will also help build the connection with your customers) or perhaps you want to offer them a percentage off their first order in the new year.  Giving your customers something will give them a reason to keep coming back to you after the holiday madness has worn off.   As a side note – giving customers a percentage off for a purchase after the holidays makes this promotion seem less like you’re trying to force their hand into buying something right now and more of a genuine thank you.
  3. Give something to someone else.  Sometimes the meaning of the holidays gets lost in the midst of the marketing madness so one way you can help your company rise above the fray is to thank your customers by giving to charity.  If you’re a local company you might write on your blog about how you are making a donation to your local food bank as a thank you for all the help your customers have given you over the past year or if you sell nationwide perhaps you can include a piece in your e-newsletter about a charitable donation your company is making.  In years past, my thank you cards included a note saying that for every card a $1 was being donated to a national food-based charity.  You don’t have to make a big deal out of this but just make a note of it somewhere that your customers will see and make it clear that you’re doing it because of them.

What do you think?  Have you tried any of the above before – how have they worked for you?  Do you  have any favorite thank you methods that you’ve used or you’ve tried or you’ve seen other companies try?

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3 comments on “3 Ways To Thank Your Customers This Holiday Season

  • Zoe on said:

    Excellent points and great reminders.

    With your post in mind, THANK YOU for taking the time out of your busy day to write and maintain this powerful blog that benefits me and so many more living in the world of small business. Your efforts are truly appreciated.

  • Norm Plumstead on said:

    Great ideas, as always.

    We’ve found that another very effective way to wow customers is by simply calling them after the package arrives to thank them for the order and make sure they loved the goodies contained within. As a purely online retailer, this small gesture goes a very long way.

  • soniaelliott on said:

    I think your suggestions are dead on and are applicable across all industries. I do the very same thing in real estate and in life in general. It works it terms of customers and in simply making you feel happier. Great tips. Thanks!