January 22, 2013

3 Quick Takeaways From The Fancy Food Show

Specialty Food Show San FranciscoI’m just back from the Winter Fancy Food Show in San Francisco and am still getting my notes in order.  I got lots of great material that I’ll share in the coming weeks after I have a chance to get myself reorganized and catch up on sleep.  In the meantime though, I wanted to share with you some of the things I noticed while I wandered amongst the 2000+ vendor booths:

  1. Sweetly Hot is the new big flavor trend I saw emerging – things like tabasco-flavored jelly beans and shortbread with cayenne pepper.
  2. There were fewer ‘artisan’ food businesses at the show than I’ve seen in prior years.  That being said, there was one macaroon baker who was launching her product at the show and it was honestly the best thing I tasted at the show (and as soon as I unpack my bags and find her business card/company name I’ll share it).
  3. I would be willing to wager that non-GMO is going to be the new ‘gluten-free’ trend in the next year or two.  There was more and more emphasis in vendors sales pitches that they were made with non-GMO ingredients, more non-GMO labels on packages, and I heard a lot of buyers asking questions about ingredient sourcing and supply chain.

I promise I’ll be back with much more so stay tuned!

3 comments on “3 Quick Takeaways From The Fancy Food Show

  • Cynthia Boyd-Yette on said:

    I specialize in seafood, chicken, turkey & veggie gumbo. I also do a gluten free vegan gumbo. Would my product fit for the Fancy Food Show or Specialty Food Show?

    • Jennifer on said:

      I’m not in a position to answer that as it depends on a multitude of factors including 1) your business goals 2) your business operations (can you or do you currently sell wholesale and can you handle an increase in production if you started selling wholesale) 3) your licensing especially – if you are talking about going to the Fancy Food Show then you need to make sure you have the proper licensing (and packaging) in place to sell a meat-based product across state lines, and 4) your budget – these shows are not inexpensive to attend! My recommendation would be to try to attend the show as an attendee first to see if it fits with where your business is and what your business goals are. Thanks