April 24, 2013
They say that imitation is the best form of flattery but when someone comes along and not only copies your product and your packaging but also, as I’ve been hearing more and more, even the very photos you post of your products and sometimes your product descriptions word for word too, it’s stealing pure and simple. But what are you, with a limited budget to put towards legal fees, supposed to do when faced with this?
This question was asked of me twice in the same day last week from two people on opposite coasts and I’d love to open it up to you for more discussion. It’s a real problem and I don’t have a great answer. Do you have any recommendations on how to deal with this? Have you faced this in the past (or perhaps, sadly, are facing it now) and what have you done that’s worked or not worked? Does the copying even matter or should you let it go completely?
*I hope this goes without saying that Small Food Business does not support or condone the copying or stealing of anyone else’s work.