July 25, 2013

Getting Your Products Into Holiday Gift Guides

presentI realize that most of you are sweltering in the Summer heat and the last thing on your minds is holiday gift guides but editors of magazines are already furiously pulling together the products that will grace their pages this November; telling everyone what the must-have gifts of the season are.  Interested in having your product be part of them?  Then there’s one thing you need…

Alison Dutton of Yoked ran an incredibly informative webinar last week and in it she shared with all of us that magazine editors are already starting to pull together their holiday issues so if you want your product to have a chance you need to submit a pitch (with samples) ASAP (in fact, for some magazines it may already be too late – that’s how far in advance they work!).

If you’re just not ready for the holidays all is not lost though.  Alison assured us that while magazines work many months in advance, newspapers, television producers, and bloggers don’t have nearly the long lead times so you can always pitch them this fall with your products.

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