November 18, 2014
I say it often in the classes I teach, food entrepreneurs have a tendency to rely too much (solely!) on social media as the crux of their marketing program to the exclusion of all else. I get it – you have little time and little money to devote to your marketing. But why are you leaving out something as powerful as email marketing? Especially when it too takes little time and little money?
If you’re not convinced that email marketing stands a chance against social media when it comes to engaging with your customers, here are some stats that may help change your mind:
Given the power of email marketing, the question is how do you break through the clutter of those 400+ commercial messages a month? That’s what we’ll take a look at tomorrow so be sure to check back.