November 20, 2014

Getting Started With An Email Marketing Program For Your Small Business

This week you’ve seen why email marketing can be so powerful and got some tips on how to maximize your email marketing campaigns.  But the question I received from a few folks was ‘how do I get started?’

The easiest way to start creating email marketing campaigns is by using a third-party program such as MailChimp.comConstant Contact, or AWeber. Both of these programs are designed to be user-friendly to small business owners who don’t have an entire IT department backing them up.  While both these programs differ slightly so you’ll want to examine them to see which one (or another entirely) best suits your needs, they enable you to create beautiful emails and newsletters via their templates (or custom-design one specifically for your needs) and ensure that all the emails you send out meet with federal CAN-SPAMM laws by doing things like making sure that when someone unsubscribes from your newsletter that you don’t accidentally send something out to them again.

As they say in the infomercials, ‘but that’s not all!’  These programs have more advanced benefits too as your business grows.  Best of all, these programs enable you to do all of this for little cost.   In full disclosure, I use MailChimp for all the Small Food Business email marketing but this is not a paid promotion in any way.

Which reminds me, this seems like a great time to mention that you can sign up for the Small Food Business monthly e-newsletter by filling out the information below.  Benefits include getting advance notice on upcoming webinars so you can sign up before anyone else (the webinars routinely fill up to capacity) and getting even more in-depth information to help you run your business.

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