February 10, 2015

Who Are The Millennials? And Why Should Food Businesses Care?

As I mentioned in a recent webinar and in the 2015 Plate of the Union report, the Millennials are proving to be a major buying of specialty foods.  According to a report that the Specialty Food Association developed in combination with Mintel Research, 70% of Millennials said that they’ve purchased specialty food in the last 12 months which is more than any other age group.

So who are these Millennials and what do we know about them as consumers?  Check out the following INFOGRAPHIC for more information about this powerful age group and their spending habits.  Hopefully this will give you some insight into some of your customers and help you determine better ways to communicate with and market to them.

who are the millennials

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