April 9, 2015
Between 2013 and 2014, sales of certified NON-GMO products increased 183%, accounting for $8.3 Billion in sales. While this is just a drop in the bucket compared to overall organic sales (which is over $80 Billion in the US alone), a new report finds that more and more healthy consumers are conciously choosing to purchase NON-GMO products.
According to a report recently published in Progressive Grocer, found that 83% of healthy shoppers were in favor of GMO labeling and 57% said that NON-GMO labels were key to their buying decisions. This is just slightly ahead of the 53% of consumers who indicated that the certified organic label has an impact on their brand buying. However, this is the second year in a row that the NON-GMO verification beat out organic in consumer decision making and many are saying that this is just the beginning.
Now, technically, a product that has earned organic certification can’t actually contain any GMO ingredients but that is not always clear to consumers.
If you’d like to learn more about having your products verified as NON-GMO and being able to display the Project NON-GMO label on your packaging, click here to learn more. Project NON-GMO is currently the only third party certification system available to US producers.