April 9, 2015

Healthy Consumers More Interested In NON-GMO Than Organic Labels

Image_FoodSafetyBetween 2013 and 2014, sales of certified NON-GMO products increased 183%, accounting for $8.3 Billion in sales.  While this is just a drop in the bucket compared to overall organic sales (which is over $80 Billion in the US alone), a new report finds that more and more healthy consumers are conciously choosing to purchase NON-GMO products.

According to a report recently published in Progressive Grocer, found that 83% of healthy shoppers were in favor of GMO labeling and 57% said that NON-GMO labels were key to their buying decisions. This is just slightly ahead of the 53% of consumers who indicated that the certified organic label has an impact on their brand buying.   However, this is the second year in a row that the NON-GMO verification beat out organic in consumer decision making and many are saying that this is just the beginning.

Now, technically, a product that has earned organic certification can’t actually contain any GMO ingredients but that is not always clear to consumers.

If you’d like to learn more about having your products verified as NON-GMO and being able to display the Project NON-GMO label on your packaging, click here to learn more.  Project NON-GMO is currently the only third party certification system available to US producers.

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2 comments on “Healthy Consumers More Interested In NON-GMO Than Organic Labels

  • Lannit on said:

    The rapid rise in non-GMO Verified food product sales was due to the rapidly growing proportion of American consumers whose first response to awareness of GMO foods and food with GMO ingredients was to avoid purchasing them. Over time, as these consumers become more sophisticated, they realize that non-GMO foods still can and likely do contain residues of synthetic herbicides (like Roundup), insecticides and fungicides, and then move on to organic as the safest choice. For example, Roundup is routinely used not only on Roundup-Ready GMO crops but also as a pre-harvest desiccant and “ripener” on a wide range of other food crops such as wheat and many other grains, dried peas, seeds and beans, potatoes, sweet potatoes, sugar cane and more. As this awareness continues to spread, we’ll see the rate of growth in Non-GMO Verified product sales slow to match or even lag behind organic sales.