April 14, 2015
This week we’re taking a look at Pinterest’s new advertising feature for businesses – promoted pins. If you use Pinterest you may have seen a few promoted pins in the last 18 months or so while as it’s been in beta testing. At the beginning of this year, Pinterest announced that the testing had gone so well that they would now be rolling out promoted pins to US businesses.
Given that food is one of the most pinned items on Pinterest, this may prove to be a valuable tool for small food entrepreneurs to promote their businesses to consumers. (If you’re new to Pinterest and want to know why you should consider using it for your business, check out this prior Small Food Business article.)
Currently, Pinterest only offers pins on a CPM (cost per thousand) basis and not a CPC (cost per click) so that means you’re going to pay regardless of how many people actually click through to your site. However, like most other social media advertising tools, with Pinterest you can set a maximum budget (either daily or for the life of the campaign) so you can rest assured you won’t exceed your marketing budget.
Because the idea of advertising on Pinterest, and understanding how successful it might or might not be, I decided to give it a try myself. Check back tomorrow for more information about Pinterest’s current user demographics and then on Thursday I’ll give you a peek behind the curtain to see how my test campaign performed.
For a primer on how to get started using Pinterest for your small business, click here.
Are you interested in signing up your business to offer promoted pins? If so, click here for more information.