June 2, 2015
Here’s an interesting tidbit that my web developer recently passed along to me. Google has changed up their search algorithm again and how responsive your site is can now have a huge impact on whether you even show up in Google searches any more!
In case you don’t know, ‘responsive’ means that you have a website that can easily be read on multiple screen sizes. Regardless of how people are reaching your site – be it through a laptop computer, a smartphone, or a tablet – your website will automatically rearrange itself so that it can be easily viewed on that device.
In the past, if it wasn’t responsive that was a pain to anyone looking at your site from something other than a laptop/desktop and the layout may not have been perfect, but it wasn’t the end of the world. Now, with these changes to what Google takes into account in order to determine which sites to list and in what order to list them, it pretty much is the end of the world if your site isn’t responsive.
So what can you do? If you’re not sure if your site is responsive then go check that now by checking it from various devices and see what happens to the layout and readability of the site. If you find that your site is running into issues then you need to get in touch with your web developer (if you have one) or, if you’re using a Content Management System like WordPress to run your site and using a template, look into changing your template to one that is responsive. For most, if you’re using a shopfront like Shopify, you should be ok, but it’s worthwhile to double-check just in case and, if needed, get in touch with the web program you’re using to get this issue resolved as soon as possible.