August 19, 2015
Starting in September, I will be teaching two online courses through Portland State University geared specifically to food entrepreneurs. No matter if you’re still dreaming about starting up your business or if you’re already in the day-to-day ups and downs of food business ownership, these courses are designed to give you practical knowledge and advice.
These courses are completely online with one weekly ‘live’ teaching session each Wednesday at 6:15p PST along with additional readings, videos, and homework assignments each week.
The Sales and Distribution course focuses on the sales and distribution options that are available for food businesses and the specific considerations that should be taken into account as food entrepreneurs look to increase their sales. This course is ideal for anyone who is curious about food business distribution strategies from direct-to-consumer options to selling wholesale through multiple channels. Covered material includes: local sales, the role of brokers & distributors, supporting your retail accounts, and how to best utilize trade shows to grow your wholesale business.
No matter how great your product is or what sales channels you rely on, marketing is how you let potential customers know you exist. Marketing is essential in building an ongoing relationship with your customer, which makes it an integral ingredient in successful food entrepreneurship. During this four-week course, you will gain an understanding of a variety of marketing channels available and develop a strategic and actionable marketing plan for your business – which includes a realistic marketing budget. We will cover the four P’s of marketing, how to build a brand, website strategy, inbound and outbound marketing channels, and how to measure your marketing efforts for return-on-investment.