November 30, 2016
Not only are consumers purchasing more snacks than every before, but a recent report showed that a small but steadily growing percentage of those snacks are being purchased online as opposed to in grocery stores or traditional shopping channels.
According to the report, which was published by NPD, online sales was the fastest growing channel for purchases of snack foods. What does this mean to you? Well, there are two things to note.
First there’s the fact that snack food sales continue to increase. Time is the biggest challenge consumers face these days and many are ‘snacking’ in lieu of sitting down to eat. There is a big opportunity for food producers to market their products to these snack-hungry consumers. Even if your products don’t naturally fall into the snack category, there may be changes you can make (if you deem it’s right for your business strategy) to your packaging and/or package size, your messaging, or your marketing that may make your product more snack-friendly.
Secondly, the rise of internet sales for snack foods begs the question of whether this is the beginning of a rise in specialty food products of all types on the internet. Some food products are always going to face more problems with online sales than others our to perishability or fragility, but for many products it is feasible to sell products online and safety ship those products to customers. For those who aren’t already selling online – either through their own online store or through a third-party platform – there may be upside in creating an e-commerce strategy to try to build sales through this new channel. And to those who do have an existing e-commerce footprint, if your sales and/or traffic aren’t what you’ve been hoping for, now is the time to reevaluate your e-commerce strategy and see where you may be able to make changes or revisions for next year because this report proves that when done right, consumers are willing to purchase food items online.