February 28, 2017

What Are You Doing To Keep Your Customers Coming Back?

customer retentionI hate to say it, but chances are that your company doesn’t produce something so mind-blowing unique to the food industry that there isn’t something that a customer can’t replace it with.  I don’t mean to suggest that your products aren’t of the highest possible quality or that your flavors aren’t different from competitors, but the reality is that when it comes to food, a customer can usually find something else to eat if your product isn’t right in front of them.

Which is why we food entrepreneurs have to work extra hard on making sure we keep customers coming back.  No matter how customers purchase our products – be it online, at a farmers’ market or event, via being hired for a catering gig, at a food truck festival, on a store shelf (you get the idea) – we want and need them to come back to us again and again.

So if our products aren’t wholly unique, how can we get those customers coming back?  The secret ingredient, if you will, is customer service that goes above and beyond.   How you execute on this really depends on your business model – but the key is to  always be thinking about building a long-term relationship with your customers.  Not only do you want them coming back again and again, but you always want them to be telling their friends and family about your company and generating positive word of mouth advertising for your business.

Too often we get caught in the trap of maximizing sales today, this week, this month, or this quarter.  The businesses that will survive long-term are the ones that have a solid base of repeat customers who feel like they are understood, respected, and treated well by the company.

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