March 22, 2017

Updated Facebook Image Guidelines

If you want to make the most out of Facebook as a means to promote your food business, one of the most important things you can do is ensure that your beautiful images are within Facebook’s recommended dimensions.

If not, your images will end up being pixelated or some of the images could be cut off. The end result is very unprofessional. Facebook is a visual platform and in order to make the most of the medium and to maximize your business potential, high quality images are key. Here are some of the key dimensions and guidelines that you should keep in mind.

Two of the most important images that your audience will see immediately, therein having the potential to draw them in or make them click away, are the Facebook profile picture and cover photo.

Many businesses use their Facebook profile picture as a means to display their logo (and their brand), so you can see why it is very important to ensure that you are using the correct dimensions. For a Facebook profile picture, the dimensions should be 180x180px. Your cover photo should be sized at 828x315px.

If you want to post an image, link or video, the dimensions should be as follows: 1200x630px, 1200x627px and 1200x675px.

When it comes to post and ad dimensions, the dimensions differ. The dimensions would be 1200x900px, 1200x628px and 1200x675px (up to 4GB) for images, links and videos respectively.

Keep in mind that the text should not exceed 20%. If you do not use the exact dimensions, Facebook will use the center part of your image to display instead. Thumbnails should be 254x133px.

Lastly, two additional things that businesses may wish to post on Facebook are events (1200x444px) or event responses (1920x1080px). Thumbnails for page post events/page post like ads should be 254x94px. Remember that Facebook does update these dimensions occasionally.

Here’s a handy infographic from TechWyse that depicts graphically the correct image dimensions for all images on Facebook. Bookmark this page, and you’ll never have to guess or snoop around for image sizes again.

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