March 29, 2017
Raise your hand if you have a tendency to snack versus sit down and eat three solid meals during the day. Don’t worry, I’m raising my hand and chances are you are too. In fact, a report from The Hartman Group’s The Future Of Snacking 2016 report finds that 91% of Americans snack multiple times throughout the day.
What’s more, 37% of the time snacking replaces one of the three main meals of the day for American consumers.
These are some interesting facts to chew on (sorry, I couldn’t help the bad pun) as you think about your product line. If more and more customers are seeking out convenience and the ability to eat-on-the-go, do you have products in your current product mix or may it make sense to introduce new products that fit this need?
- Customers Buying More Snacks Online
- From Salty To Sweet: How Snack Food Sales Stack Up (INFOGRAPHIC)
- Increase Sales By Thinking In Terms Of Share Of Stomach