February 8, 2018

What My 3 Year Old Taught Me About Logos

building brandLike any parent, I’m convinced my 3 year old is brilliant and quite possibly a genius. That being said, when she turned to me the other day and said ‘Mama, this says Patagonia’ I was reasonably surprised.

Turns out she was looking at my jacket and ‘reading’ the logo. She then found one of her ski jackets and proceeded to ‘read’ the name again. That’s not the only the logo she recognizes. She can read the name of the store where we do our grocery shopping as well as Stop signs, Exit signs, and a handful of other logos.

Why is this important to food producers? The fact that a 3 year old can recognize a logo as being a certain company despite the fact that she can’t yet read shows how impactful logos can be. Logos are the visual representations of our businesses and ideally can be recognized by our loyal customers even if they can’t read any words on the logo. The Nike ‘swoosh’ is the perfect example – even without any words it is still one of the most recognizable logos in the world.

You may not have the marketing budget of Nike or Patagonia. But what are you doing to make sure your logo is crisp, clear, and can be read, recalled, and recognized by pretty much anyone?

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