July 19, 2018

Packaging Drives Purchasing

In case you weren’t already aware of how important your packaging is in terms of what story it is telling your customers, here are some hard numbers for you. A study conducted by MeadWestVaco a few years ago found that packaging influences consumers more than online reviews, tv ads, or word-of-mouth recommendations. That’s pretty powerful!

Your packaging has to tell your brand’s story when you’re not there to do it in person. It has to give consumers all the information they want and need to make a purchase. And your packaging has to be compelling enough to get noticed in an already overcrowded food retail environment. That’s a lot we’re asking our packaging to do!

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