August 16, 2018

Plant Based Products Rack Up Sales

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What about this spice?

Earlier this year, many in the industry made some bold prediction that this year was going to be the ‘Year of the Plant’ – making reference to a potential growth of plant-based food products. Well, some preliminary numbers are starting to roll in and it seems like those experts are right on target.

In a recent report by the Plant Based Foods Association and Nielsen, shows that plant based foods are starting to gain a foothold. Specifically in the dairy aisle, plant based products are seeing strong growth in categories like plant based milk, yogurt, and cheeses. Interestingly, the report found that plant based milk products now make up 15% of overall milk (and milk-like) purchases. Plant based meats also topped $670m in sales based on data from June 2017 – June 2018.

With the total sales of plant based products at $3.3B, this is proving that it is no longer a fringe audience for these types of items.

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