October 4, 2018

Promote Buying Opportunities On Instagram

The beautiful thing about food is that it often looks great in pictures. And when you combine that with Instagram, the social media channel can be a great way for you to show off your product in a myriad of ways. If you’re a user of Instagram for Business then you’ll also be happy to hear that the company is making it easier for people to shop directly from Instagram.

Recently announced, Instagram has incorporated shopping tags into Stories to help you visually showcase your products in the best possible way and encourage purchasing without making people click, click, click away.

There are parameters on businesses that use this service so the opportunity may not apply to everyone, but it’s worth reading through to decide if this could be a new sales channel model for you. In the past, social media has been great about brand building and ‘talking’ with consumers but not necessarily a great sales tool. Perhaps this is the beginning of changing that!

Click here to access Instagram’s instructions for adding shopping tags to your posts and stories.

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