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Fresh from the Knowledge Pantry

Creating a successful food business takes more than just good recipes.  In addition to making a great product, you also have to build a strong brand, engage with your customers, and grow sales.   Learn more about the different components of small food business ownership.

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August 7, 2018

How Do You Handle Making Mistakes?

Mistakes happen, we all cognitively know that but still typically get frustrated when they happen. But what do you do when a mistake – and by this I mean one big enough to really make you stop for a second – happens?

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August 2, 2018

Your Most Dangerous Customer

Like it or not, part of being a food producer means that we get to hear all the good and all the bad, and the bad, and the bad, and the other things people disagree with us about your business, and some more bad…yep, all of that is our responsibility.

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July 31, 2018

Making Your Photos A Little More Professional

No doubt about it, professional photographers are worth their weight in gold. The problem is, gold can sometimes be expensive and outside of your budget. But if you take photos like I do – which is just a little worse than an untrained chimp with a camera (as shown in the photo accompanying this post)…

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July 26, 2018

A No-Nonsense Guide To Food Business Trade Promotions (PODCAST)

If you want to sell wholesale, you need to be thinking about marketing and trade promotions. In this podcast we talk with John G McGarvey, author of the Trade Promotions Field Manuel about how to develop a trade promotions plan, enact that plan, and how to make sure it’s actually making you money.

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July 19, 2018

Packaging Drives Purchasing

In case you weren’t already aware of how important your packaging is in terms of what story it is telling your customers, here are some hard numbers for you. A study conducted by MeadWestVaco a few years ago found that packaging influences consumers more than online reviews, tv ads, or word-of-mouth recommendations. That’s pretty powerful!

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