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Fresh from the Knowledge Pantry

Creating a successful food business takes more than just good recipes.  In addition to making a great product, you also have to build a strong brand, engage with your customers, and grow sales.   Learn more about the different components of small food business ownership.

Business Planning:

February 15, 2018

Getting Out From Behind The Email Eight Ball

Turns out, I really don’t need to hold onto emails from 2013. But yet, I was holding onto them. More because I just hadn’t gotten around to cleaning out my inbox in years (apparently!) than from feeling as though there was information there I really needed.

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February 8, 2018

What My 3 Year Old Taught Me About Logos

Like any parent, I’m convinced my 3 year old is brilliant and quite possibly a genius. That being said, when she turned to me the other day and said ‘Mama, this says Patagonia’ I was reasonably surprised.

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February 6, 2018

Interesting Farmers’ Market Data From USDA

A new study conducted by the USDA’s Economic Research Service arm found that while farmers’ markets have grown to 8,700 registered markets in 2017 (up from less than 2,000 in 1994), only 5% of consumers shop at farmers’ markets each week.

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January 31, 2018

Replace Assumptions With Hypotheses

You know that you’re supposed to know everything you can about your customer but the reality is that as a small business owner, on a small business budget, that doesn’t always happen. Lacking that insight, we oftentimes fall into the trap of making assumptions about our customers either because it’s something we like or something…

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