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Creating a successful food business takes more than just good recipes.  In addition to making a great product, you also have to build a strong brand, engage with your customers, and grow sales.   Learn more about the different components of small food business ownership.

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April 2, 2018

What Do You Think Is Going To Happen To Social Media?

The last few weeks have been nothing but bad news for social media – Facebook in particular. Reports of hacking of data and data being misused to identify and then skew news and ads has the news media in an uproar – not to mention Congress and UK privacy experts.

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March 22, 2018

The FTC Requires Influencers Identify ‘Ads’

If you are a small business that works with social media influencers, etc in order to build your brand’s visibility and reputation, it’s important to know that the Federal Trade Commission (FTC) requires any posts that are paid, gifted, or items are given for free by the brand, must be called out in the post…

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March 6, 2018

What Exactly Does Natural Mean?

Since we seem to be on a ‘labeling’ kick thus far this week, this is your reading assignment for the day. The New York Times wrote an incredible article about how the word ‘natural’ is used in the food industry. If you don’t already know, ‘natural’ doesn’t actually have a legal definition and in an…

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March 5, 2018

U.S. Cattleman’s Association Asks USDA To Define “Meat”

This seems like the perfect follow-up to an article last week about how plant-based foods are the trend of 2018. Earlier this month it was announced that the U.S. Cattleman’s Association has asked the USDA to define “meat” and “beef” as only coming from traditionally-raised and slaughtered cows. They argue that lab-grown, insect-based, and/or plant-based…

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March 1, 2018

Plants Poised To Take Over The Food World

In the past if you looked at an average US plate the majority of it would be covered by a meat of some sort followed by a good sized helping of some type of starch and lastly a few measly greens would take up the remaining space. That seems poised to change as more and…

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