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Creating a successful food business takes more than just good recipes.  In addition to making a great product, you also have to build a strong brand, engage with your customers, and grow sales.   Learn more about the different components of small food business ownership.

Marketing:

July 26, 2018

A No-Nonsense Guide To Food Business Trade Promotions (PODCAST)

If you want to sell wholesale, you need to be thinking about marketing and trade promotions. In this podcast we talk with John G McGarvey, author of the Trade Promotions Field Manuel about how to develop a trade promotions plan, enact that plan, and how to make sure it’s actually making you money.

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June 26, 2018

Instagram Offers Longer-Format Videos

The social media landscape was a buzz last week when Instagram announced that they’d now be allowing longer-format videos onto their platform. Until now, videos have been limited to a minute maximum. Moving forward, however, Instagram will allow creators the option of loading videos that are up to an hour in length. Best of all,…

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April 2, 2018

What Do You Think Is Going To Happen To Social Media?

The last few weeks have been nothing but bad news for social media – Facebook in particular. Reports of hacking of data and data being misused to identify and then skew news and ads has the news media in an uproar – not to mention Congress and UK privacy experts.

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March 22, 2018

The FTC Requires Influencers Identify ‘Ads’

If you are a small business that works with social media influencers, etc in order to build your brand’s visibility and reputation, it’s important to know that the Federal Trade Commission (FTC) requires any posts that are paid, gifted, or items are given for free by the brand, must be called out in the post…

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March 6, 2018

What Exactly Does Natural Mean?

Since we seem to be on a ‘labeling’ kick thus far this week, this is your reading assignment for the day. The New York Times wrote an incredible article about how the word ‘natural’ is used in the food industry. If you don’t already know, ‘natural’ doesn’t actually have a legal definition and in an…

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