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Creating a successful food business takes more than just good recipes.  In addition to making a great product, you also have to build a strong brand, engage with your customers, and grow sales.   Learn more about the different components of small food business ownership.

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May 16, 2011

Daily Deals for Foodies

If you’re familiar with Groupon or Living Social then you’re familiar with the concept of online couponing that has seemingly swept the nation.  While these sites are a great way for customers to get a deal on a local service or business, the strength of these sites lay in offering deals to a location-targeted audience.  …

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May 11, 2011

QR Codes for Small Businesses

QR codes (short for Quick Response), the black and white image you see to the left, are popping up everywhere these days.  So what exactly are they?  Does you business need one?  And, if so, how do you get one? First, a QR code is nothing more than a two-dimensional barcode that is encoded with…

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May 10, 2011

Pop-Up Food Businesses

Pop-Up restaurants, a restaurant that opens in a under-utilized space such as a dinner pop-up in a breakfast joint, are on the rise.  While Pop-Ups have to adhere to the same stringent health codes that normal ‘everyday’ restaurants have, it’s an interesting concept if you’ve always dreamed of trying your hand at the restaurant trade.  …

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May 9, 2011

Are You Advertising On FaceBook?

Are you advertising your company on FaceBook?  Because your competitors probably are!  A recent report on online display ads for 3rd Quarter 2010, published by ComScore, shows that FaceBook has taken the lead in the online ad wars and now accounts for 23% of display ad impressions in the US.  Of the nearly 1.3 trillion…

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May 2, 2011

Timing Is Everything

You’ll have to bear with me for a minute as I want to share a story about something that happened at my part-time nonprofit job last week.  While not food business related, it’s a good example of what not to do regardless of whether you work for yourself or someone else. If you haven’t heard, there…

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April 28, 2011

A Royal Ordeal

I was going to let the Royal Wedding pass without comment until I was bombarded by the TV talking heads who were showcasing all the “Royal” stuff  one could buy.  Apparently one of the hottest selling items are cupcakes made by the same company that is making THE cake itself.   Of course if you don’t have…

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