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Creating a successful food business takes more than just good recipes.  In addition to making a great product, you also have to build a strong brand, engage with your customers, and grow sales.   Learn more about the different components of small food business ownership.

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March 21, 2011

Finding Your Target Market

Last night I watched another episode of America’s Next Great Restaurant and the main focus of the show centered around changing the names and slogan for many of the restaurant-wanna-be’s.   So everyone sits down at their worktables and tries to come up with names and slogans.   All of the experts – including the judges like…

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March 14, 2011

Food Marketing 101 – Small Is The New Big

I attended two marketing conferences last week.  Conferences can be a little hit or miss in my mind.  You read the proposed agenda and it reads a lot like a glossy magazine cover that promises to teach you how to solve all your problems and lose weight (while eating the new chocolate-fad diet).  So I…

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March 8, 2011

Startups at a 15-year High

An interesting piece in Inc. Magazine states that business startups are at a 15-year high.  Even more interesting is that more and more of those startups are being started by soloprenuers where the entrepreneur is the only employee. Part of this, the article surmisses, is that it costs a lot to hire employees once you figure…

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March 7, 2011

Starting A Food Truck Business Part 1 – The Basic Startup Costs

 On the off chance you haven’t noticed, food trucks, once one of the few means of getting food to things like construction sites and Hollywood movie sets, have stepped outside their normal boundaries and have essentially taken over every city in the US.  And these trucks are not at all like food trucks of old. …

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March 3, 2011

The Impact of Food Prices on Small Food Businesses

Yesterday I mentioned that one of the great things about small food businesses are that they’re relatively cheap to start, especially when compared to other food businesses like restaurants or processed food mega-brands.  Now for the bad news.   Word on the street (and by street, I mean the Internet) is that food prices are expected…

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March 2, 2011

The Financials of Starting a Small Food Business

I woke up this morning thinking about money and wanted to add to the post I wrote yesterday.  Mega-brands that line supermarket shelves take millions – if not billions – to design and design, produce, and market.   Restaurants take thousands – if not millions – to start and keep running.   Small food businesses though –…

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