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Creating a successful food business takes more than just good recipes.  In addition to making a great product, you also have to build a strong brand, engage with your customers, and grow sales.   Learn more about the different components of small food business ownership.

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December 20, 2018

Holiday Downtime – Monthly Small Business Tip #86

The holidays are rapidly approaching and there may come a time when your business gets eerily quiet after people’s holiday shopping is done.  Don’t waste that quiet time worrying about whether or not business will pick up again in the new year – enjoy it!   Related Articles: Don’t Be Afraid To Not Know Everything…

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December 18, 2018

SWOT For Small Businesses

*As you look towards the new year, make sure you do so with an eye towards where your business really stands.* SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and is traditionally laid out in a square that is divided into four quadrants.  The idea behind the SWOT Matrix is that you fill in each section…

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December 13, 2018

Using Scrappy Marketing To Make An Impact With Customers (PODCAST)

How did a food company enter a crowded marketplace with minimal startup capital and manage to become one of the top players in the product category? Sam McBride, Chief Operating Officer of RXBAR, will share with us how the company found and focused on its niche to build a multi-million dollar brand.

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December 11, 2018

A Quick Food Industry News Update

It seems like all of the sudden there’s been a flood of interesting news in the food industry and I wanted to make sure you’d had a chance to catch anything that may be of interest to your business.

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December 6, 2018

Macy’s Makes Holiday Shopping Social & Personalized

It’s always interesting to see what big brands, with their marketing war chest, are doing during the holiday season to bring customers to their doors (brick-and-mortar and virtual). While I haven’t yet seen it in action, I did read about a very interesting approach Macy’s was taking that capitalized on both the social and personalization…

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December 4, 2018

2019 Food Trend Predictions

What’s interesting, in reading through a variety of food trend predictions, is how wide-spread the ‘good-for-you’ trend has become. In prior years, companies like Whole Foods Market placed high emphasis on their consumers demanding good-for-you foods but that’s being seen across the grocery spectrum now. Consumers across the board, it appears, have made the connection…

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